Summary
The metaverse represents a new way to do business. It offers opportunities to reinvent customer journeys and operational processes. This opens innovative marketing opportunities for TEN BKC. The integration of the Metaverse and NFT's in real estate promises to revolutionise the industry by offering immersive virtual property experience and providing a secure and unique digital ownership system, setting the stage for a transformative shift in the way real estate is marketed and owned.
Challenge
As brand Adani Realty took over project TEN BKC, post NCLT Order, an innovative way to announce this big news about acquisition of one of the most luxurious projects in one of the most competitive real estate micro market. A clutter breaking one-of-its kind innovation launched for the first time in real estate.
Objective
The Metaverse offers an immersive, three-dimensional, and virtual experience. Exclusive interface for flat owners to provide an immersive experience of the project, the amenities, the lobby, the rooftop and their homes.
Strategy
After taking over TEN BKC , Adani Realty as a brand had to show an innovative way to market the project. Keeping in mind the target group , the readiness of the construction and the demand in the marketing along with the latest tech-savy approaches used.
Data
Successfully managed to create a digital twin of our TEN BKC project where the prospective buyer and flat owners can explore their future homes virtually. This also helps in enhancing the understanding and appreciation of the project for user sitting across globe engaging together in metaverse.
Solution
This is an exclusive interface for flat owners to provide an immersive experience of the project, the amenities, the lobby , the rooftop and their homes. A clutter breaking one of its kind innovation launched for the first time in real estate. The metaverse offers a 3 dimensional virtual immersive experience. The NFT's were used to provide a unique ownership of virtual flats created on the near block chain. The cost of minting these NFT's is one time investment for lifelong ownership.
Results
1) Revenue booking of Rs.500 crores from a single project. 2) Enhanced customer experience through virtual tours of the project, amenities, rooftop and their homes. 3) Increased engagement in the metaverse for play, work and commerce. 4) Innovative marketing opportunities as well as world wide reach. 5) Unique and Immediate Instant ownership and monetization with NFTS.
