Articles and stories

Our strategy has been to grow organically at a steady pace and move from being an offline brand to an online brand in the short term and becoming an omnichannel brand in the medium to long term. Unlik

The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.

ACHIEVING THE PERFECT BALANCE VIA ONESEARCH In recent years, shoppers in Indonesia showed a growing reluctance to buy goods from online marketplaces due to the fear of receiving fake products. Hence,

Faced with the challenge of outperforming competitors in search, we strategically prioritized high-intent BOFU keywords with lower difficulty. Balancing the need for swift results with incremental lea

TrueBalance undertook a campaign to heighten visibility in the Fintech market with the respective objectives. Results showcased achievements, with the average rating growing to 4.3, app visitors exper

Targeting the elusive UK CXOs in United Kingdom First time leveraged cookie-less audience targeting to maximize & increase on-target reach along with 1P account-based audience targeting to reach exist

Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies in

Achieving search dominance, we secured top positions for crucial queries, enhancing product discoverability, features, and acquisition. Topping "what is fixed deposit" and "Open fixed deposit," our ap

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Opting for a mobile-centric strategy, we aimed to capture attention and leave a lasting impression on our audience while they were on the move. Partnering with a mobile engagement platform, Cofsils en

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each

EduBridge India Triumphs with 3x Growth in Just 7 Months Beyond fixing technical issues, our holistic approach elevated user experience, E-E-A-T scores, and addressed algorithmic factors. The innovati

Title: 10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page

Title: A Data Driven Campaign to Boost Organic Revenue and Users Headout's traffic, severely impacted by COVID-19, saw a remarkable 394.0% increase in daily organic users, soaring from 11,377 to 56,19

Title: Quizziz Worksheets Achieve 10k+ Clicks Per Day in Just 3 Months. Organic Triumph in Education Evolution. Quizizz Worksheets Initiative achieved remarkable heights, generating over 10,000 daily

Weaving success for 16x Growth in Non-Brand Clicks Infidigit and Libas embarked on a successful journey by collaboratively setting objectives, tackled challenges, and seized opportunities, implementin

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

Info in attached PDF

360 ONE, through its innovative experiential marketing function, comprising over 1,000 exclusive and carefully tailored experiences for over 500,000 clients and prospects, has emerged as an architect

Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

How we won the whole year with a single day

Digitization of Dealer Partners

The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remembere

Manifesting A Stylish India! - For the first time ever in hairstyling industry, a brand has taken itself on the streets to give real time educational experience to the consumers whereby an OG celebrit

Kamasutra Condoms, driven by Gen Z's digital preferences, launched Kamaverse, a Metaverse platform challenging taboos around sex. The media campaign achieved impressive results, reaching over 20 milli

Radio'd Billboard Turns Mumbai Commutes into an Experience! Transforming the Prime Day experience, Amazon's innovative campaign fused tradition with technology to turn a series of billboards into live

The Kotak Ka-ching #UddChalo campaign stands out for its unique approach in reaching the target audience both physically and digitally. We ensured that the campaign made a powerful impact on consumers

Kotak Mahindra Bank presented two highly anticipated events in conjunction with BookMyShow - The Backstreet Boys' DNA World Tour and Trevor Noah's Off the Record-India Tour with the unique goal of pro

The Big Experience - Experience the absolute prowess of the Mahindra Scorpio-N

Kotak Meter is the world's first car insurance with cashback!

The Drive Of Fortune - Text and Drive Challenge was an interesting way to engage with the audience while propagating the message of driving safe.

Knight Club - Ekdam Fatafati App was launched at the start of IPL 2023 season to stay connected with KKR fans and received massive response since the launch. App was downloaded by over 50k fans in fir

The AHA Moment The campaign's success significantly contributed to brand building and business growth objectives. The improvements in registration-to-investment rates, cost efficiency, and overall inv

Amazon's Virtual Hunt Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Over 150,000 participa

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Airtel's Multi-Channel Mobile Marketing: Redefining Telecom Excellence Airtel responded to post-pandemic data demand by digitizing touchpoints and overhauling Postpaid plans in 2022, targeting a 40+ m

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Opting for a mobile-centric strategy, we aimed to capture attention and leave a lasting impression on our audience while they were on the move. Partnering with a mobile engagement platform, Cofsils en

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

Quitting is Winning with Nicotex: Our campaign was a powerful initiative by Nicotex to empower individuals of all ages struggling with smoking as a coping mechanism. The achieved reach surpassed the p

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

Tata Housing's #MeraGharMeraDesh: A Heartfelt, Patriotic Marketing Triumph! 'Mera Ghar Mera Desh' campaign masterfully blended AI innovation with emotional storytelling, capturing the essence of home

Digital Fabric Chronicles: A Human Touch Our program focused on adding a human touch to our narrative. We delved into the intricacies of the digital fabric, aiming to distill its complexity into relat

Season 18 of MTV Roadies reached the digital platforms with ARM Worldwide's innovative digital show. Crowned winner Nisman Parpia received a South Africa trip, a backstage pass, and the show "All Acce

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

#ShagunKeShares: Investments ki Smart Shuruaat Angel One's 'Shagun Ke Shares' campaign brilliantly transformed Diwali into a celebration of financial empowerment with Muhurat Trading as a new traditio

Making American Education Great Again The campaign was fundamentally stemmed in a socio-political background. The strategic challenge was based in how the "trump effect" had fueled negative conversati

Bank of Baroda's six-year partnership with PV Sindhu, the bank's brand ambassador, has been a cornerstone of their successful digital marketing campaign, #SmashItWithSindhu. The campaign, evolving ove

The campaign encouraged women to not view their increased weight, stretch marks and saggy skin as their weakness and celebrate their post-pregnancy bodies.

Headline: Kotak Business Banking - #DadMySuperstar Description: Watch Mr. Jugjeet Singh speak about his son, Ranveer Singh, and their relationship on Father's Day. It is profound, heart-warming, and i

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

Since Kotak Silk and the ‘Meri Udaan, Meri Pehchaan' initiative focuses on importance of women achieving financial independence, our objective was to focus on choosing the relevant influencers to am

We launched the ActivMoney campaign with a riveting action film featuring the fresh power couple Ranveer Singh and Keerthy Suresh to highlight the benefits of ActivMoney. In this film, the female prot

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

Positioning Royale Glitz as a celebrity: We aimed to position the luxury paint as the Instagram celebrity of the paint world—full of flair, appeal, and a dedicated following. Leveraging Newsmakers:

In 2022, K-Pop band BTS was ready to drop their first ever anthology album. For online audio streaming app Spotify, the task was to cash in on this global event and make K-Pop synonymous to Spotify. T

Our objective was to promote Wrapped- Spotify's unique annual music round-up IP that is a celebration of users' music choices. Our task was two fold, to get existing users to try out their Wrapped and

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

Innovation in Messaging and Positioning. The "Groom It Yourself" messaging was an insightful way to position Vega trimmers as enabling convenient at-home grooming for men. The messaging aligned well w

An Effective way to utilize data and market research to strengthen brand's positioning using Video content.

Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp

Empowers our users with financial knowledge to help them make Smart Investing Decisions From engaging YouTube shorts to in-depth educational content, we've transformed investing into a captivating mov

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

We collaborated with a remarkable father-son duo from Bollywood, Ranveer Singh, and his father, Mr. Jugjeet Singh, who is often less known to the audience. Considering his reserved nature and unfamili

Headline: Kotak Everyday Savings Account - #KharchePeBachat Description: Jeevan main chamatkar ho na ho, #KharchePeBachat zaroor hogi! Presenting the all-new Kotak Everyday Savings Account. Make 30 tr

Headline: Turning Mispronunciations into a viral phenomenon! In a world of finance seriousness, Fibe's CPO campaign turned pronunciation chaos into a 15.3M-strong sensation, proving that laughter is t

Our Kotak Merchant One Account campaign successfully transformed the narrative for small retailers across India, empowering them to embrace digitalization with passion and purpose. Through three compe

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

Bausch & Lomb's festive season campaign for multifocal lenses targeted people over-40s in metros, addressing the low awareness of Presbyopia. The campaign, centered around the character Mrs. Sharma, h

Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp

WINNING BACK-TO-SCHOOL WITH KIDZSTATION.ASIA KidzStation.Asia, a renowned kids' toy retailer in Indonesia, sought to elevate its online presence. Performics stepped in to help with clear-cut objective

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.

Kotak Meter is the world's first car insurance with cashback!

Kotak Meter is the world's first car insurance with cashback!

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

It's okay to be selfish

Paytm Karo- How a brand became a verb

Bringing back PayTM - India Kahe Paytm Kaho

Paytm - Ab paisa bolta hai

Brewing India's New Beverage Habit

How a New York Brand Gatecrashed Indian Weddings

Real Change. One Fan at a time.

An exam that could save lives

Manifesting A Stylish India! - For the first time ever in hairstyling industry, a brand has taken itself on the streets to give real time educational experience to the consumers whereby an OG celebrit

An Effective way to utilize digital marketing for new customer acquisition

Folk Music for a healthier Rajasthan

Digitization of Dealer Partners

The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri

To demonstrate Amazon's commitment to a gender-neutral culture, we designed a limited-edition tape that will seal the Amazon brown box bringing packages to every doorstep wrapped in a special message.

To demonstrate Amazon's commitment to a gender-neutral culture, we designed a limited-edition tape that will seal the Amazon brown box bringing packages to every doorstep wrapped in a special message.

Nanhi Kali's campaign, tugs every heartstring by telling the story of two Lajjos – one is a girl and the other a buffalo.

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle. In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remember

The Breakthrough Music campaign by boAt was launched on World Music Day, and revolutionized the industry by spotlighting emerging musicians overlooked in the mainstream. Securing exclusive YouTube ad

Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar

Bank of Baroda's six-year partnership with PV Sindhu, the bank's brand ambassador, has been a cornerstone of their successful digital marketing campaign, #SmashItWithSindhu. The campaign, evolving ove

Empowers our users with financial knowledge to help them make Smart Investing Decisions From engaging YouTube shorts to in-depth educational content, we've transformed investing into a captivating mov

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

B2B Marketing drives tremendous B2B engagement for the world's leading B2B Software Brand!

Arguably the only and the most coveted B2B Award in the software industry with a legacy of 17 years.

An insight-based endearing and relatable story of a pre-retiree couple to drive the importance of Annuity plans via the SALARY AFTER RETIREMENT campaign.

Akhon Bangla Janle, Engriji Easy: While announcing the launch of its new language course Duolingo, recognized the sensitivity of promoting English in Bengal – (Bengalis take immense pride in their c

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

Global Bharat Movement Roadshows - a grand tour across 30 cities to enable cloud migration for the emerging companies

Livon strategically solidified its leadership in post-wash serums by evolving into a comprehensive hairstyling destination. Targeting the dynamic youth demographic, the brand navigated pandemic-induce

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

One of the differentiating factors of the 'Homemaker' campaign was our initiative to increase the participation of women in the construction sector. That's why we invited women professionals to become

Maximizing every facet in the CV market! Maxx Comfort Maxx Safety Maxx Performance Maxx Maneuvering Capabilities Mahindra MAXX Pik-up ready to blaze the roads!

The #SaluteHerShakti campaign stands out for its noteworthy achievements: Relevance and Impact: Addresses the crucial need for celebrating women's accomplishments and advocating gender equality, perfe

Leveraging Data Segmentation to target the elusive CXOs in UK First time leveraged cookie-less audience targeting to maximize & increase on-target reach along with 1P account-based audience targeting

Headline: Turning Mispronunciations into a viral phenomenon! In a world of finance seriousness, Fibe's CPO campaign turned pronunciation chaos into a 15.3M-strong sensation, proving that laughter is t

Amazon Specials The Prime Street Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Over 150,00

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

5000+ of our products enjoyed their 10 seconds of fame on the internet's most visited platform In a stroke of genius, we transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveli

5000+ of our products enjoyed their 10 seconds of fame on the internet's most visited platform In a stroke of genius, we transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveli

How AI brought A.In's 5000 products fame In a stroke of genius, we transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveling the secrets of user searches, we shot one video per

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Amazon's Virtual Hunt Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Leveraging AI 3D model

TECHNOLOGY SE RISHTA JODO! In a sea of uniform sales and price-battles, our campaign highlights the transformative potential of a unified vision across diverse touchpoints. We addressed the often-igno

Radio'd Billboard Turns Mumbai Commutes into an Experience! Transforming Prime Day into an immersive event, Amazon's innovative campaign seamlessly blended tradition with technology, converting billbo

Airtel's Xstream Fiber: Revolutionizing Broadband Connectivity Across 25.6 Million Homes In March 2020, India witnessed a digital revolution with internet users surging from 718.74 million to 743 mill

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

Headline – Airtel Prepaid's Digital Leap: Achieves 65X Growth in Customer Acquisitions Airtel Prepaid aimed to revolutionize digital customer acquisition by launching online SIM delivery in 2022. Th

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

"Naselin Khul Ke Soo Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience

Cofsils and Tech Synergy: Building relevance amidst Covid chaos In the midst of Covid concerns, Cofsils differentiated itself from Vicks and Strepsils by employing real-time weather updates. This stra

Navigating Industry Challenges: Airtel DTH's Strategic Pursuit of Sustainable Growth. Airtel DTH navigated a challenging landscape marked by a continuous decline in the industry, prompting strategic i

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

AI-Recommender Model - Target the Right Audience

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

The Big Daddy Challenge - The Scorpio-N Game.

Revolutionizing Flabbery's digital presence led to remarkable success. Addressing foundational issues through content pruning, enhancing content quality, and implementing contextual internal linking,

• Drive consideration of Hershey's Premium range of chocolates on Valentine's Day, leading to offtakes of it's gift packs

Spotify is one of the top music streaming services in India in 2022, a notable achievement since its launch in India in 2019. To compete with the other top players, the primary performance objective i

• Drive consideration of Hershey's Premium range of chocolates on Valentine's Day, leading to offtakes of it's gift packs

With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each

Inspite of being 8th player to launch in India, Spotify has taken the lead in the category wrt. streams, music consumption in the first quarter of 2022. But there was room for more growth. Our key cha

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

The award-winning show, Birlasoft On Air (BOA) Revolutionizes Corporate Communication! Uniting a diverse global workforce, BOA's tech-driven approach and content strategy redefine internal communicati

The EUDG campaign yielded positive outcomes for Unilever's brands, evidenced by significant increases in the Unilever Sustainable Living Purpose scores for participating brands like Bango, Buavita, Pe

EVing is Exploring. Now travel long distances with your EV without any anxiety or fear about range and charging stations.

Turning racers into creators

Digitization of Dealer Partners

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

The current campaign was planned to ensure the TG of Pulsar understands all the features of the new N160 model. With the new approach by which we executed the campaign, the results were exceptional!

We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the

Headline: "WebbTechy's Data Revolution: Seamlessly Transforming Business" Summary: "WebbTechy's visionary data strategy integrates seamlessly, driving innovation and informed decision-making. Overcomi

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

In a performative world, it is performance raised to the power of time. It is ENDURANCE.

Bharatpe decided to lend some marketing muscle and became the advertising agency for small shopkeepers.

How Bosch is elevating the cordless power tools category in India by flipping the "Paisa Jyaada" problem on its head.

"Aao Kartavya Nibhaye, Chalo Desh Banaye" transforms a decision based on performance metrics of productivity, economy and value into one that is intensely personal as well - making the buyer one whose

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

Manifesting A Stylish India! - For the first time ever in hairstyling industry, a brand has taken itself on the streets to give real time educational experience to the consumers whereby an OG celebrit

#ExemplaryLiving was the thought behind this campaign. This thought justified the product promise for Phase 2. After a successful Phase 1, we had to deliver a stellar performance in Phase 2. We create

Bridge the gap by leveraging the fact that high intensity performance was the currency of this generation. In a performative world, it is performance raised to the power of time. It is ENDURANCE.

WILD STONE DEO: THE WORLD'S QUICKEST SHOWER

A New Gold Standard for the Gold Industry

Creating India's Coffee Generation

I decide my worth, not you. WOMEN'S WORTH IS MEASURED BY THE RIGID REGRESSIVE YARDSTICKS DEFINED BY SOCIETY But today women rejected these norms and decided their own criteria for measuring worth

No More Half Truths - Systematic approach exposing reality of phenyls

Daag acche nahin hain

This case demonstrates how BharatPe, an end-to-end fintech solutions provider for small-merchants, used the power of trust to win the battle of digital payments and transactions share. BharatPe discov

Good Day gave license to young generation by telling them ‘not to wait for big occasions, but celebrate ‘micro-Khushi' moments.

The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri

Our campaign clicked by combining different elements. We showed our founder with beautiful hair, proving our product's effectiveness. Radio Mirchi helped us reach a wider audience. Real customer revie

Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

Livon strategically solidified its leadership in post-wash serums by evolving into a comprehensive hairstyling destination. Targeting the dynamic youth demographic, the brand navigated pandemic-induce

Geneo Esekha is a case study of smart marketing by using sharp targeting into a niche and the use of best practices including working with 15 second films & astute digital & TV buying to ensure that t

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

Geneo ‘Identical Boys' campaign is a story of being able to find a consumer insight in the midst of a crowded marketplace. Then being able to land a proposition that balances the functional & emotio

Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices

Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices

Geneo (from Schoolnet) was a brand committed to celebrating children's individuality in learning and was propagating the viewpoint that ‘Because everyone learns differently'. The Parent Anthem took

SensodentK was a new launch in a crowded Sensitivity Toothpaste market with one dominant category owning competitor - Sensodyne. We created a nationally relevant catch phrase to offset what they owned

The Inurskn success is about consistency of strategy. The brand's consistency in communication strategy (Doctor led Clinic where we leave nothing to chance) and the brands intent to stay the course ir

• Hershey's launched one of the biggest celebrations of love with a wholesome, one-of-a-kind multi-media campaign. • We deployed a strategic campaign inclusive of digital innovation, on-ground imp

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

No More Half Truths - Systematic approach exposing reality of phenyls

Innovation in Messaging and Positioning. The "Groom It Yourself" messaging was an insightful way to position Vega trimmers as enabling convenient at-home grooming for men. The messaging aligned well w

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

Offered consumers a milkshake experience via the product and campaign which brough alive their senses. ​

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

Sure, local B-brands are cheaper, and may even be of good quality but, Maggi is Maggi! And that's what makes it India's no 1 noodle brand.

From Maggi lovers to Maggi Moms - Maggi as an ally to Moms

Cracking the Code to Gen-Z Engagement: Bingo! Hashtags broke through the clutter with a meme-tastic campaign that resonated with Gen-Z. By leveraging the power of memes, real-time content creation, an

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

The Too Yumm! campaign for Multigrain Chips and Veggie Stix transformed everyday snacking dilemmas into delightful choices. Spearheaded by Virat Kohli's viral dance challenge and complemented by sketc

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

MOSL, venturing into modern strategies, achieved 27 million search impressions and nearly 10X ROI with SingleInterface. This marked a pioneering move in the traditional BFSI sector, signaling impactfu

Kotak Meter is the world's first car insurance with cashback!

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

The Drive Of Fortune - Text and Drive Challenge was an interesting way to engage with the audience while propagating the message of driving safe.

The fintech category was fighting to win small merchants' trust, but merchants believed that nobody trusted THEM.

Selling Insurance without selling insurance

Making you feel better about borrowing

Unlearning Insurance

The campaign took Stashfin to new heights with an impactful media campaign, boosting app installs to 10 million+ and tripling users. With the aim of getting more app installs, in-app actions, and bran

Using Storytelling to craft a success story for Tata Housing's premium real estate offering – Sense66 at Talegaon, Nr. Pune. The storytelling structure revolved around the core human insight of expe

BlinkX celebrates the Indian mindset towards investing in their latest video campaign - #MadeForTheMarket

DON'T FIGHT MOBILE PAYMENTS BUT PARTNER WITH THE MOBILE AND INCREASE THE PRESTIGE VALUE OF THE SHOPKEEPER'S BUSINESS.

Our award-winning campaign aimed to revolutionize loan disbursals, prioritizing users with credit scores of 800 or above. Focused on reducing fraudulent events from an initial 80% to less than 10%, ou

Max Life has always wanted to establish itself as a thought leader and have a vision of thinking beyond the Brand. And we set out to achieve the Objective beyond measures by driving 1.Format Innovatio

Strategic Fusion Unleashes 10X Digital Growth - Our Organic Growth Marketing and CRO sparked a 10X ROI surge. Leveraging analytics, we refined user experiences, boosting retention through personalized

Headline: HDFC Life Got Talent: Unveiling Hidden Gems, Empowering Lives This annual talent competition fosters a vibrant and inclusive environment within HDFC Life, providing a platform for employees

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s

"The Turnaround Story of YES BANK" In a first of its kind for an Indian financial institution, YES Bank emerged out of its legacy issues, completed its customer-focused transformation journey and gain

Policybazaar, India's premier insurtech, is committed to transparency and customer-centric innovation. Recognizing the unique needs of India's middle class, we introduced PB Meet—an in-house telecal

India's most unique pain measuring tool- PAIN-SMART- If patients could measure pain, they could track improvement leading to improved adherence.

Fighting India's jugaad against everyday health issues

Composing India's First Hygiene Music Album

The Journey of Transforming India's Hygiene and Health

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

This World No Tobacco Day- Nicotex Believes You Can! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop

To demonstrate Amazon's commitment to a gender-neutral culture, we designed a limited-edition tape that will seal the Amazon brown box bringing packages to every doorstep wrapped in a special message.

Nanhi Kali's campaign, tugs every heartstring by telling the story of two Lajjos – one is a girl and the other a buffalo.

This book is playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where

Knight Club - Ekdam Fatafati App was launched at the start of IPL 2023 season to stay connected with KKR fans and received massive response since the launch. App was downloaded by over 50k fans in fir

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.

Liberating Gold from the Patriarchy

Title: 10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page

SAP Startup Social is SAP Labs India's flagship thought leadership summit for the startup ecosystem in India, which aims to bring together some of the best minds from the ecosystem. Initiated in 2016,

From Billion Dreams to B2B Wins: NEC's Data-Driven Odyssey Transforms Marketing NEC India's "Powering Billion Dreams" wasn't merely a B2B campaign; it was a data-driven revolution. NEC transformed its

Connectwell's "Child's Play" wasn't just a campaign; it was a testament to the power of innovative storytelling in B2B marketing. The decision to feature a child resonated with authenticity, breaking

Redington's ‘Karo Growth Ka Switch On' carries a strong function proposition. Considering that it is a business decision for the Distribution partners of Redington and business growth is THE agenda

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Cofsils and Tech Synergy: Building relevance amidst Covid chaos In the midst of Covid concerns, Cofsils differentiated itself from Vicks and Strepsils by employing real-time weather updates. This stra

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.

An enhanced Global Program equips partners to build differentiation, accelerate sales velocity, and further boost revenue retention by leveraging Druva's industry's leading SaaS platform.

Indigo's 17th anniversary bash soared to new heights with the brand's new music brought to life by the team. 75+ influencers lineup with two hero influencers boasting 30 and 8 million followers, Uniqu

Headline: Happy holidays, happy kids. The campaign was conceived to send a message to the parents that holidays create memorable family time. The other thing which the campaign wanted to address was t