Summary
Weaving success for 16x Growth in Non-Brand Clicks Infidigit and Libas embarked on a successful journey by collaboratively setting objectives, tackled challenges, and seized opportunities, implementing a comprehensive SEO strategy to boost the visibility of non-brand keywords. Over an 18-month period, this partnership delivered outstanding results, a 359% increase in Organic Sessions, 123% in Organic Transactions and 16X Growth in Non-brand clicks. These achievements exemplify our dedication to propelling business growth through impactful SEO strategies.
Challenge
The campaign objectives were: Increase Non-Brand Clicks & Impressions by 500%: We aimed for a fivefold increase in clicks and impressions, signifying improved reach in non-branded searches. Boost Overall Organic Sessions by 100%: We aimed to double the total organic sessions on the website, essential for expanding organic traffic and user engagement Increase Organic Transactions by 100%: The target was to double organic transactions, showcasing SEO's impact on boosting conversions via organic channels. Enhance Ranking for Targeted Keywords by 200%: The aim was to improve Libas website's rankings for specific non-brand keywords by a substantial 200%, vital for increased visibility and competitiveness in search results. These objectives were designed to measure the success of their campaign in improving organic search performance, increasing user engagement, and driving revenue growth for Libas. Challenges: Duplicate Content Issues: Website ranking suffered from duplicated content on filtered and paginated pages, affecting search rankings. Address the Competitor Gap: Libas had a significant disparity in web pages compared to competitors, demanding action for improved rankings. Major Selling Category: With intense competition the Suits and Kurtas for Women categories, robust SEO strategies were needed to outperform Libas' competitors. These categories represented significant revenue streams, making their optimization crucial.
Objective
Libas faced several critical SEO challenges: Duplicate Content Issues: The website's ranking performance was suffering due to content duplication on both filtered and paginated pages. This issue impacted their search engine rankings and overall performance. Address the Competitor Gap: Additionally, Libas faced a considerable gap between their website pages and the pages of their competitors, making it crucial to address this disparity to improve their search engine rankings. Major Selling Category: With intense competition in the Ethnic Suits and Kurtas for Women categories, they needed robust SEO strategies to outperform their competitors in these key segments. These categories represented significant revenue streams, making their optimization crucial for the brand's success. Addressing these challenges was imperative for them to regain its ranking performance, enhance user experience, and gain a competitive edge in the market. The marketing effort aimed to overcome these obstacles and propel the brand to new heights in the e-commerce landscape.
Strategy
The strategy was data-driven, utilising key insights to shape the marketing approach: Tailored On-Page SEO: A comprehensive Page Gap Analysis was initiated, leveraging data to identify content gaps and user needs. This analysis guided the creation of new pages strategically targeting relevant keywords. Data also informed H1 tags and meta tag enhancements, ensuring improved search engine visibility. High-quality content for both above-the-fold and below-the-fold sections was crafted based on data-backed trends. Effective internal linking strategies were implemented across collections, products, and blogs. Outer Bounds Approach: Data played a pivotal role in their off-page optimization strategy. Data from Backlink Audit was harnessed to identify domains for backlink activities, focusing on high-quality backlinks sourced from Q&A forums and other authoritative platforms. Additionally, data helped pinpoint target keywords and identify potential bloggers for outreach, enhancing the effectiveness of the off-page efforts. Decoding Technicalities: Data was instrumental in resolving technical challenges. The implementation of FAQ Schema on collections and blogs was strategically guided by data-driven insights to improve content visibility and click-through rates. Data analysis highlighted and helped resolve duplicate content issues present on the website, enhancing overall SEO performance. Data-backed decisions also guided the optimization of product pages through the inclusion of ratings and reviews. The incorporation of a Mega Menu into the top navigation was rooted in data-driven insights, aimed at enhancing user interface (UI) and user experience (UX) while establishing internal links to improve SEO. The marketing strategy was deeply intertwined with data insights, ensuring that each aspect of the approach was grounded in sound research. This data-driven, holistic strategy allowed us to provide valuable content tailored to Libas' target audience while optimising the technical aspects of their website for improved search engine rankings. It exemplified the fusion of data and creativity in the marketing strategy, underpinning the campaign's success.
Data
We embraced a blend of innovation and creativity to supercharge our SEO strategy for Libas: AI-Powered Optimization: Leveraging AI streamlined the process by optimizing meta content, keywords, and staying current with trends, bringing innovation to our SEO strategy. New Page Creation: To boost Libas' performance for Suits and Kurtas categories, we introduced category-specific pages. This creative solution improved their growth trajectory. Top Navigation Implementation: Transitioning to a top navigation menu in early 2022 was an innovative move. This alteration streamlined navigation, improved site crawlability, and established internal links, resulting in superior search engine indexing and higher search rankings. Resolving Duplicate Content Issues: Tackling duplicate content issues demonstrated their commitment to creative problem-solving. By eliminating duplicate content, we not only improved SEO rankings but also ensured a cleaner, user-friendly website. Our approach fused the technical prowess of AI with creative thinking. It wasn't just about optimising for search engines; it was about delivering quality content. This fusion of data-driven insights and innovative content creation formed the core of the strategy, resulting in exceptional outcomes for Libas.
Solution
Results
Throughout the time frame of January 2022 to July 2023, the website recorded the subsequent results post the implementation of the SEO Strategy. Organic Sessions witnessed a remarkable upswing, soaring by an impressive 3.5X. Non-brand clicks underwent spectacular growth, skyrocketing by 16X. Witnessed a remarkable ascent as keywords achieved a 20X increase in ranking between 1 to 10 positions. Other metrics that saw an improvement: Organic Transactions improved by 123.11% Non Brand Impressions improved by by 18X Overall Clicks improved by 537.05%
