Articles and stories

It doesn't matter who you are or where you are; the power of a chair is the force. Yet, there is a bigger power that you have had all along. And you can use it right now. You can be humble and realis

In an earlier era, the sales teams drove large-scale product adoption, and the role of marketing was limited to communication and sometimes at crossroads on objectives. Categories, especially insuranc

In a long tail, high ticket & low-frequency transaction business like auto & preowned cars, the decision-making process is spread out from a few weeks to a month. Given that repetition in such a busin

Implementing a Successful Conversational Marketing StrategyThe first step in implementing a successful conversational marketing strategy is understanding how it fits into your overall marketing plan.

Gamification is revolutionizing the way brands engage with consumers by incorporating game-like elements to create an enjoyable and interactive experience. This strategy not only increases brand loyal

The Pitch and Experts - Data and Trends:In the past, app installs were considered the most important KPI for marketers. However, marketers soon realised that retention is the objective measure of succ

By Ritu MittalAs marketers, we are constantly looking for new and innovative ways to engage with consumers. In recent years, we have seen a shift towards conversational marketing and AI-driven solutio

As the marketing landscape has evolved, businesses have recognized the importance of building authentic connections with their customers to drive growth. Conversation marketing, a strategy that focuse

Rise of Videos as the Desired Form of ContentVideos are fast emerging as the most popular form of Content for online consumption across the entertainment, news & educational sectors. A well made, enga

Marketing in the Shifting Landscape of Generational Media HabitsThe world of media consumption has shifted dramatically in recent years, with the rise of digital media, the increasing popularity of so

DaveAI's Avatar-powered Chatbot is revolutionizing the customer experience! DaveAI Avatar-powered chatbot mimics a human sales brain, interacts with customers in natural language, understands their r

The headline of the submission: Uniquely Designed Omnichannel Retail Journeys on WhatsApp The success Fossil continues to see from the channel and campaign is a testament to its acceptance by the cust

Our AI Chatbot is: - An intuitive and adaptive technology to communicate with the enquirers. - Multilingual - 24X7, 365 Days - Compatible to All social media handles, Instant Messaging tools and w

The campaign intended to address the problem of low acceptance of inhalers among asthma patients. Based on results of consumer study, key barriers for using inhalers were defined. Doctors are the on

A Personalized, Automated Customer Welcome Journey by HDFC Life Posed with the challenge of building strong relationships with newly on-boarded customers, we conceptualized & implemented an insigh

The personalisation and relevant communication helped us in achieving over 8% open rate in all our campaigns for prospects segment and 20% open rate for our customer’s segment. This resulted in gene

WHY DON'T YOU ANSWERRR! Don't worry #ChickenDoesntHoldGrudges Gone are the days of the old conventional approach of requesting, or yet worse, begging the customers to come back to a brand. Wi

The Cost Per Lead for the Investment Category Reduced by a Whooping 10x A successful SEO strategy isn't about your graph is bigger than mine. It's about executing effectively and getting results no m

Marketing for the Digital Age When the entire world was closing down during the pandemic, Mochi Shoes and Infidigit turned it into an opportunity to scale up and rise above the challenging circumstan

Our SEO Approach – 4 Steps That Formed a Solid SEO Strategy to Improve Revenue The following action points were successfully implemented by the Infidigit team: 1. Keyword-gap analysis 2. Topica

Brief summary statement or expression (75 words, including headline): * Our SEO Approach – 5 Steps That Formed a Solid SEO Strategy to Improve ROAS The following action points were successfully

Whirlwind & Jobsoid - Scaling Organic User Signups Using a Content-led SEO Strategy With Jobsoid competing against VC funded established competitors in its domain, the objective was to scale user s

The right mix of keywords, measurement and storytelling can get you 1000% growth. Every bear loves honey. But let the bear find you at the right place.

Emphasis on Quality and Less on Quantity - 108.02% Increase in Organic Pageviews

We tried to defer from the traditional SEO process and put all of our focus into understanding the business, the wider ecosystem, and our place in it better and optimizing our platform accordingly. Ou

How Google Business Profile helped cult.fit achieved 11x website clicks via SEO in 12 months The initial GBP audit and keyword research helped us find a potential gap in business listings in the ne

A 5 Steps Solid ASO Strategy resulted in a 759% improvement in the app installs, a 926% increase in store listing visitors, and 15+ non-brand keywords ranking in the top 10 positions. The “App Updat

425% Improvement in 3 Months via SEO: A growth story about how ProAlley's investment in SEO and Infidigit improved their organic traffic on Google Search.

Designing a New Benchmark in Personalized Website Experience for One of India’s Top Brands, Infosys

The new to investment or non-investor audiences are always on the edge of starting their journey but mostly unaware of how or where to get started. Investonomics came in as an initiative to educate su

Multimedia Rich Organic Campaign. We researched, analyzed and applied our analytical skills to improve our userbase by 77%. Now, millions more organically know what we have been saying for so long, M

Reaching customers searching for waterproofing products in vernacular language via organic medium to cater the search demand. As there were no aggregators, we had a good opportunity to capture the ris

How Hero FinCorp increased traffic, boosted app installations and improved conversion through SEO We helped Hero FinCorp define their audience, target users effectively and increase traffic, app in

Within 3 months we gained all our traffic and ranks back, reaching rank #1 position on 86% location KW's, contributing back to 8-10% non brand organic traffic for the website. All this was possible in

As we know Organic / SEO traffic is of high quality and converts very well for a website. One of the things that really helped us, as a SEO team we have not only thought of Organic traffic but we real

Excellence By Search

Spinny had fierce online competition; to outperform them, we needed to build a custom engine to provide accelerated growth. Infidigit Team, with their expertise, was able to give a detailed master pla

#TheGreatestGifts - This was a hugely successful campaign that saw our revenue close to double and we added 1.5m new users to the site. The improved search traffic also translated into brand awareness

From just 5% traffic on ABP Live to more than 50% of mobile device traffic coming through AMP pages we have seen the absolute traffic share grow to 50 Mn MAUs for ABP live, a 200% + growth in 2 years.

The ‘SSS’ SEO strategy - Stabilize, Seed, Scale - Repeat In 15 months, Tata Capital saw 64.24% improvement in overall website visits and 243.52% growth in blog visits, impacting growth in the per

"Headline: Solving the case of the missing customer Hansa Cequity | Westside Well-orchestrated engagement, driven by data and behavioural insights to win-back high value dormant customers."

Use of OBD Call & Text SMS both tried reaching out in 9 regional languages to break the barrier of language understanding between our audience and company communication. The success had us believed th

The pandemic made the entire country sit at home for days, and spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping hel

Headline: Myntra Records 186 times Lower Organic CPC Then Paid The team meticulously worked towards achieving the desired growth. Throughout this whole process, the team delved into understanding the

Asian Paints, market leader in Paints Category, for the first time forayed into Adhesives, a sector in which Competitor enjoyed a long standing monopoly & brand loyalty. Entering into a market which i

Our communication objective was to spread awareness about the fact that germs often hide in places we least expect them to be and in most cases they are invisible to the naked eye. We were creating a

Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu

Udaan - How an App became the Small Retailer's Wingman

Maybelline - The Foundation of Fairness Rather than asking women to fit themselves into discriminatory shades, we reimagined the category & launched 18 custom-made shades to fit the diverse Indian ski

It was the Biggest & the Best Digital Initiative, ever done by Britannia with VTR & CTRs at 200-250% of any previous campaign. In the avalanche of passive recipes being forced on consumers by sundry b

To position Dell Futurist as an enabler for students who want to pursue their passions, and to create a content ecosystem that helps them build a passionable future by providing them with guidance and

We designed a campaign that promoted peace over the war between two nations that have decades of deep-rooted hatred. And this was a sensitive subject to breach.

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

Asian Paints, pioneer of the paint industry is extending its portfolio in the décor space. With this campaign, the key objective was to plant the seeds to build perception of the brand in the space o

Maybelline - The Foundation of Fairness Rather than asking women to fit themselves into discriminatory shades, we reimagined the category & launched 18 custom-made shades to fit the diverse Indian ski

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

Every year, Hexagon | MSC Software organizes a physical event, MSC User Conference, one of the largest flagship CAE events in the Indo-Pacific region, that attracts esteemed Executives, Business & Eng

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

Udaan - How an App became the Small Retailer's Wingman

Asian Paints, pioneer of the paint industry is extending its portfolio in the décor space. With this campaign, the key objective was to plant the seeds to build perception of the brand in the space o

Building synergy within sales and marketing relationships: An end-to-end cycle to build a mutually beneficial relationship for driving an enhanced customer experience. A re-defined process was able to

Airtel DTH - Unprecedented Growth in a declining category - A category which tested our skills, patience, determination and perseverance, but didn't falter our confidence. The ship was sinking and it

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

Visa saw and leveraged this opportunity and built one of a kind made in India, made for India product called Visa Safe Click which solves for payment challenges unique to Indian e-commerce by providin

Data signals driven event optimization' Optimizing campaigns on events created to trigger on feasible locations from the backend made us achieve growth in our feasible contribution to the total lead v

Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu

Visa Cashless payments, backed by its simplicity, security & convenience, helped consumers to overcome hesitation and enabled them to transition confidently into this new normal way of paying.​

DEKHO APNA DESH ( See Your Own Country) IHCL launched the Dekho Apna Desh campaign on India's 75th Independence Day. A campaign which endeavored to highlight the beauty of India and encouraged Indians

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

Influencer Strategy with the objective of getting app registrations from prospects and parents from Punjabi community in Delhi and Punjab via a regional content and relevant media mix across offline a

Digging deeper, Powering Ahead!

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu

The Honey Trails, Bharatpur Chapter - was conceptualized to establish Dabur Honey as a leader in the category and inform customers that Dabur Honey does not offer adulterated honey to its audiences.

The Dabur Honey Trail, Sunderbans chapter campaign was conceptualised to create trust and brand love for the Dabur Honey and establish that it is free from any adulteration. Dabur Honey wanted to reit

The pandemic made the entire country sit at home for days, and spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping hel

"One of the Most Effective uses of Communication" The first initiative where investors can access real-time NAV details any time anywhere via email in their inboxes and the same will be auto-updated d

In India we are always taught to pursue & project success. Indian advertising itself is responsible for exalting it. ‘Prepare to win' is taught to us, from a young age. But we are never taught how t

ValueFirst was able to get Angel One ten times the number of leads in a span of only three months with its Email Marketing Solution.

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.

ACHIEVING THE PERFECT BALANCE VIA ONESEARCH In recent years, shoppers in Indonesia showed a growing reluctance to buy goods from online marketplaces due to the fear of receiving fake products. Hence,

Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies in

With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each

Title: A Data Driven Campaign to Boost Organic Revenue and Users Headout's traffic, severely impacted by COVID-19, saw a remarkable 394.0% increase in daily organic users, soaring from 11,377 to 56,19

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

Info in attached PDF

Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

The AHA Moment The campaign's success significantly contributed to brand building and business growth objectives. The improvements in registration-to-investment rates, cost efficiency, and overall inv

Airtel's Multi-Channel Mobile Marketing: Redefining Telecom Excellence Airtel responded to post-pandemic data demand by digitizing touchpoints and overhauling Postpaid plans in 2022, targeting a 40+ m

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

#ShagunKeShares: Investments ki Smart Shuruaat Angel One's 'Shagun Ke Shares' campaign brilliantly transformed Diwali into a celebration of financial empowerment with Muhurat Trading as a new traditio

Making American Education Great Again The campaign was fundamentally stemmed in a socio-political background. The strategic challenge was based in how the "trump effect" had fueled negative conversati

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Positioning Royale Glitz as a celebrity: We aimed to position the luxury paint as the Instagram celebrity of the paint world—full of flair, appeal, and a dedicated following. Leveraging Newsmakers:

In 2022, K-Pop band BTS was ready to drop their first ever anthology album. For online audio streaming app Spotify, the task was to cash in on this global event and make K-Pop synonymous to Spotify. T

Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp

WINNING BACK-TO-SCHOOL WITH KIDZSTATION.ASIA KidzStation.Asia, a renowned kids' toy retailer in Indonesia, sought to elevate its online presence. Performics stepped in to help with clear-cut objective

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.

Kotak Meter is the world's first car insurance with cashback!

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

It's okay to be selfish

Bringing back PayTM - India Kahe Paytm Kaho

Paytm - Ab paisa bolta hai

Brewing India's New Beverage Habit

Real Change. One Fan at a time.

An exam that could save lives

An Effective way to utilize digital marketing for new customer acquisition

Folk Music for a healthier Rajasthan

Nanhi Kali's campaign, tugs every heartstring by telling the story of two Lajjos – one is a girl and the other a buffalo.

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle. In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remember

The Breakthrough Music campaign by boAt was launched on World Music Day, and revolutionized the industry by spotlighting emerging musicians overlooked in the mainstream. Securing exclusive YouTube ad

Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar

Bank of Baroda's six-year partnership with PV Sindhu, the bank's brand ambassador, has been a cornerstone of their successful digital marketing campaign, #SmashItWithSindhu. The campaign, evolving ove

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

B2B Marketing drives tremendous B2B engagement for the world's leading B2B Software Brand!

Arguably the only and the most coveted B2B Award in the software industry with a legacy of 17 years.

An insight-based endearing and relatable story of a pre-retiree couple to drive the importance of Annuity plans via the SALARY AFTER RETIREMENT campaign.

Akhon Bangla Janle, Engriji Easy: While announcing the launch of its new language course Duolingo, recognized the sensitivity of promoting English in Bengal – (Bengalis take immense pride in their c

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

Global Bharat Movement Roadshows - a grand tour across 30 cities to enable cloud migration for the emerging companies

Livon strategically solidified its leadership in post-wash serums by evolving into a comprehensive hairstyling destination. Targeting the dynamic youth demographic, the brand navigated pandemic-induce

One of the differentiating factors of the 'Homemaker' campaign was our initiative to increase the participation of women in the construction sector. That's why we invited women professionals to become

The #SaluteHerShakti campaign stands out for its noteworthy achievements: Relevance and Impact: Addresses the crucial need for celebrating women's accomplishments and advocating gender equality, perfe

Leveraging Data Segmentation to target the elusive CXOs in UK First time leveraged cookie-less audience targeting to maximize & increase on-target reach along with 1P account-based audience targeting

Headline: Turning Mispronunciations into a viral phenomenon! In a world of finance seriousness, Fibe's CPO campaign turned pronunciation chaos into a 15.3M-strong sensation, proving that laughter is t

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

5000+ of our products enjoyed their 10 seconds of fame on the internet's most visited platform In a stroke of genius, we transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveli

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Amazon's Virtual Hunt Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Leveraging AI 3D model

TECHNOLOGY SE RISHTA JODO! In a sea of uniform sales and price-battles, our campaign highlights the transformative potential of a unified vision across diverse touchpoints. We addressed the often-igno

Radio'd Billboard Turns Mumbai Commutes into an Experience! Transforming Prime Day into an immersive event, Amazon's innovative campaign seamlessly blended tradition with technology, converting billbo

Airtel's Xstream Fiber: Revolutionizing Broadband Connectivity Across 25.6 Million Homes In March 2020, India witnessed a digital revolution with internet users surging from 718.74 million to 743 mill

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

Headline – Airtel Prepaid's Digital Leap: Achieves 65X Growth in Customer Acquisitions Airtel Prepaid aimed to revolutionize digital customer acquisition by launching online SIM delivery in 2022. Th

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

"Naselin Khul Ke Soo Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience

Cofsils and Tech Synergy: Building relevance amidst Covid chaos In the midst of Covid concerns, Cofsils differentiated itself from Vicks and Strepsils by employing real-time weather updates. This stra

Navigating Industry Challenges: Airtel DTH's Strategic Pursuit of Sustainable Growth. Airtel DTH navigated a challenging landscape marked by a continuous decline in the industry, prompting strategic i

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

AI-Recommender Model - Target the Right Audience

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

• Drive consideration of Hershey's Premium range of chocolates on Valentine's Day, leading to offtakes of it's gift packs

Spotify is one of the top music streaming services in India in 2022, a notable achievement since its launch in India in 2019. To compete with the other top players, the primary performance objective i

With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each

Inspite of being 8th player to launch in India, Spotify has taken the lead in the category wrt. streams, music consumption in the first quarter of 2022. But there was room for more growth. Our key cha

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

The award-winning show, Birlasoft On Air (BOA) Revolutionizes Corporate Communication! Uniting a diverse global workforce, BOA's tech-driven approach and content strategy redefine internal communicati

The EUDG campaign yielded positive outcomes for Unilever's brands, evidenced by significant increases in the Unilever Sustainable Living Purpose scores for participating brands like Bango, Buavita, Pe

Headline: "WebbTechy's Data Revolution: Seamlessly Transforming Business" Summary: "WebbTechy's visionary data strategy integrates seamlessly, driving innovation and informed decision-making. Overcomi

How Bosch is elevating the cordless power tools category in India by flipping the "Paisa Jyaada" problem on its head.

#ExemplaryLiving was the thought behind this campaign. This thought justified the product promise for Phase 2. After a successful Phase 1, we had to deliver a stellar performance in Phase 2. We create

No More Half Truths - Systematic approach exposing reality of phenyls

Daag acche nahin hain

Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

Using Storytelling to craft a success story for Tata Housing's premium real estate offering – Sense66 at Talegaon, Nr. Pune. The storytelling structure revolved around the core human insight of expe

BlinkX celebrates the Indian mindset towards investing in their latest video campaign - #MadeForTheMarket

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

India's most unique pain measuring tool- PAIN-SMART- If patients could measure pain, they could track improvement leading to improved adherence.

Fighting India's jugaad against everyday health issues

Knight Club - Ekdam Fatafati App was launched at the start of IPL 2023 season to stay connected with KKR fans and received massive response since the launch. App was downloaded by over 50k fans in fir

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.

Liberating Gold from the Patriarchy

Title: 10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page

INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.

Headline: Happy holidays, happy kids. The campaign was conceived to send a message to the parents that holidays create memorable family time. The other thing which the campaign wanted to address was t

Revolutionizing Retail Media Advertising: Unleashing 41% Business Growth and a 29% ROI Boost with Advanced AI & Machine Learning - The Future of Smart Campaign Optimization and Profitability

Aarampur - Jahan na pahunche dawai, wahan pahunche AI Relief from stress and headaches was now just a phone call away with Saridon. Aarampur, leveraged deep penetration of mobiles and the latest voice

The metaverse represents a new way to do business. It offers opportunities to reinvent customer journeys and operational processes. This opens innovative marketing opportunities for TEN BKC. The integ

We had high quantum of leads that were not contactable and sending brochures and project-related information was a manual process, leading to a sub-standard customer experience. This was identified vi

Using AI to Conquer Gen Z Hearts and Snack Desires! By leveraging the power of AI, Bingo! Tedhe Medhe created a personalized and engaging campaign that resonated with Gen Z. The campaign's humor, rela

We transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveling the secrets of user searches, we shot one video per category. Through AI, we created an entire treasury of ads. We

TitleHeadline: +191.3% growth within just 6 months Revolutionizing Flabbery's digital presence led to remarkable success. Addressing foundational issues through content pruning, enhancing content qual

AI-ML Recommender Model - Target the Right Audience

The "Har Maa Durga" campaign was a groundbreaking initiative that seamlessly integrated cultural traditions with modern technology to celebrate and honor the essence of motherhood. The campaign unfold

EVing is Exploring. Now travel long distances with your EV without any anxiety or fear about range and charging stations.

Conversational AI Chat bot helped us to provide improved customer service and being available for our customers at their preferred time, This helped us generate leads and even closures, Which eventual

Scaler, a leading ed-tech upskilling platform, attained 95% inbox delivery rate and up to 50% open rates.

Zepto and its agency synergistically optimized email campaigns, achieving dual Inbox and Primary tab placement during the warm-up phase. Through meticulous audience segmentation and A/B testing, they

Equentis Driving change for women in Finance. In a world where financial empowerment knows no gender, Equentis's #HarGharLakshmi campaign aims to inspire and encourage every woman to manage the family

SonyLIV's Winning Email Marketing Strategy: Optimized Targeting, Personalized Content, and Creative Design

BankBazar's Email Triumph: Engaging Millions with 92% Deliverability & 99% Retention

Yatra's Email Success: 95% Inbox Delivery, 50% Opens, and Zero Spam. Their approach nailed inbox placement, captivating audiences with great content. With no spam trouble and a 3% Click-Through Rate,

Rethinking Email Design for Increased User Engagement: Visual Storytelling, Mobile-First Optimization, Personalized Content, and Data-Driven Segmentation.

Headline: HDFC Life Got Talent - Shining Brighter, Reaching Further, Engaging Deeper HDFC Life Got Talent evolves to include immediate family members of employees, expanding beyond internal walls. Col

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

Presenting our innovative, multi-channel campaign for Cross-sell/Up-sell - Product Recommendation Analytical Model campaign | An industry-first, personalized, automated, advanced analytics led product

TrueBalance undertook a campaign to heighten visibility in the Fintech market with the respective objectives. Results showcased achievements, with the average rating growing to 4.3, app visitors exper

Varuna Group, a key player in India's logistics sector. To address the challenges, they partnered with #ARM Worldwide to enhance their online presence. Varuna aimed to boost organic traffic, improve d

Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies in

Weaving success for 61% Growth in Non-Brand Clicks with AI enabled SEO Infidigit and Smytten achieved remarkable success in a competitive arena by collaborating to enhance non-branded keyword visibili

Lacing Up Success with 11X Revenue Growth in 5 Months, for their Boots Campaign Infidigit's strategic SEO wizardry has propelled the Superbalist's boots category to extraordinary heights. With a pheno

Title: A Data Driven Campaign to Boost Organic Revenue and Users Headout's traffic, severely impacted by COVID-19, saw a remarkable 394.0% increase in daily organic users, soaring from 11,377 to 56,19

Title: A Data Driven Campaign to Boost Organic Revenue and Users Headout's traffic, severely impacted by COVID-19, saw a remarkable 394.0% increase in daily organic users, soaring from 11,377 to 56,19

Headline: Karo Life Ki Search Shuru

BlinkX celebrates the Indian mindset towards investing in their latest video campaign - #MadeForTheMarket

Call of safety, one swipe away. Josh's #SafeSwipe empowers women to be fearless when taking late night cabs.

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Unlock Financial Frontiers: Explore 'Beyond Markets' for a New Era of Wealth Wisdom! Dive into a revolutionary playlist transcending stock market norms. 'Beyond Markets' offers a global audience trans

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Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp

DreamSetGo's mission is to be India's most reliable platform offering incredible sporting experiences with bespoke leisure travel and our carefully selected campaign 'Experience The Exclusive' hits th

Headline: Kotak ActivMoney - #FDWalaSavings Description: Presenting Kotak ActivMoney - an exciting combination that gives you the benefit of a high FD-wala interest in your Savings Account and the fle

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

With consumers preferences moving towards visual content consumption, we created an extensive repository of engaging & customised videos for all our consumers touchpoints when searching for their trav

We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the