Articles and stories

Revolutionizing Retail Media Advertising: Unleashing 41% Business Growth and a 29% ROI Boost with Advanced AI & Machine Learning - The Future of Smart Campaign Optimization and Profitability

Aarampur - Jahan na pahunche dawai, wahan pahunche AI Relief from stress and headaches was now just a phone call away with Saridon. Aarampur, leveraged deep penetration of mobiles and the latest voice

The metaverse represents a new way to do business. It offers opportunities to reinvent customer journeys and operational processes. This opens innovative marketing opportunities for TEN BKC. The integ

SFMC (Salesforce Marketing Cloud) automation campaigns helped us to streamline & automate campaigns to rechurn failed leads in the system, ensuring timely and personalized communication with customers

We had high quantum of leads that were not contactable and sending brochures and project-related information was a manual process, leading to a sub-standard customer experience. This was identified vi

Using AI to Conquer Gen Z Hearts and Snack Desires! By leveraging the power of AI, Bingo! Tedhe Medhe created a personalized and engaging campaign that resonated with Gen Z. The campaign's humor, rela

We transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveling the secrets of user searches, we shot one video per category. Through AI, we created an entire treasury of ads. We

TitleHeadline: +191.3% growth within just 6 months Revolutionizing Flabbery's digital presence led to remarkable success. Addressing foundational issues through content pruning, enhancing content qual

AI-ML Recommender Model - Target the Right Audience

The "Har Maa Durga" campaign was a groundbreaking initiative that seamlessly integrated cultural traditions with modern technology to celebrate and honor the essence of motherhood. The campaign unfold

EVing is Exploring. Now travel long distances with your EV without any anxiety or fear about range and charging stations.

Please see video in G drive link attached here with

Sales adds, Sales accelerates and the quality of leads. The trifecta of challenges for any website owners of a B2B enterprise company. But with a new spin to conversational marketing, Tata Communicati

Conversational AI Chat bot helped us to provide improved customer service and being available for our customers at their preferred time, This helped us generate leads and even closures, Which eventual

Aditya Birla Health Insurance- Digital self-service (Chatbot) growth story: Aditya Birla Health Insurance's WhatsApp chatbot, launched in 2021, exceeded expectations with remarkable digital self-servi

This World No Tobacco Day- Nicotex Believes You Can! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop

This World No Tobacco Day- Nicotex Believes You Can! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop

In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s

Scaler, a leading ed-tech upskilling platform, attained 95% inbox delivery rate and up to 50% open rates.

Zepto and its agency synergistically optimized email campaigns, achieving dual Inbox and Primary tab placement during the warm-up phase. Through meticulous audience segmentation and A/B testing, they

Equentis Driving change for women in Finance. In a world where financial empowerment knows no gender, Equentis's #HarGharLakshmi campaign aims to inspire and encourage every woman to manage the family

SonyLIV's Winning Email Marketing Strategy: Optimized Targeting, Personalized Content, and Creative Design

BankBazar's Email Triumph: Engaging Millions with 92% Deliverability & 99% Retention

Yatra's Email Success: 95% Inbox Delivery, 50% Opens, and Zero Spam. Their approach nailed inbox placement, captivating audiences with great content. With no spam trouble and a 3% Click-Through Rate,

Headline: Love in Every Click: Unleashing AMP for Unprecedented Engagement & User Profile Enrichment for Valentines Day. Summary: IGP team embraced innovation by harnessing the power of AMP email to e

Rethinking Email Design for Increased User Engagement: Visual Storytelling, Mobile-First Optimization, Personalized Content, and Data-Driven Segmentation.

Headline: HDFC Life Got Talent - Shining Brighter, Reaching Further, Engaging Deeper HDFC Life Got Talent evolves to include immediate family members of employees, expanding beyond internal walls. Col

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

Presenting our innovative, multi-channel campaign for Cross-sell/Up-sell - Product Recommendation Analytical Model campaign | An industry-first, personalized, automated, advanced analytics led product

360 ONE's SEO campaign has addressed various challenges and embraced a proactive problem-solving approach, effectively resolving numerous technical and content issues on our website. We've optimised i

Ranking Dominance: Across iOS, Android, and web platforms, we boast the highest organic market share, surpassing both traditional free apps and emerging cash gaming competitors in the Play Store. Traf

In a year, Nissan India achieved a 66X ROI, 27 million search impressions, and a robust digital presence. Powered by automated location-based search optimization, our marketing-to-commerce software pl

Faced with the challenge of outperforming competitors in search, we strategically prioritized high-intent BOFU keywords with lower difficulty. Balancing the need for swift results with incremental lea

TrueBalance undertook a campaign to heighten visibility in the Fintech market with the respective objectives. Results showcased achievements, with the average rating growing to 4.3, app visitors exper

Varuna Group, a key player in India's logistics sector. To address the challenges, they partnered with #ARM Worldwide to enhance their online presence. Varuna aimed to boost organic traffic, improve d

At a time when Tata Communications was changing its positioning to a Digital Ecosystem Enabler, in-person business meetings with sales were no longer a norm and search became the new hero of the purch

Headline: Use of SEO and Content Pillar Pages for an Improved Organic ROI for Oberoi Hotels & Resorts Summary: Through the strategic deployment of SEO and bespoke content on destination-specific pages

By leveraging an enhanced UX/UI design and an in-depth understanding of user behavior, our implementation successfully propelled higher conversions. Strategic content solutions, designed to address us

Leveraged on every theme in search universe: Product Discoverability: "what is fixed deposit" ranking at 1st position Product Feature: "fd interest rate" ranking at 3rd position Core Product: "fd" ran

Product Unavailability Challenge: Successfully addressed the absence of specific loans like amount-based and types by optimizing our category page, securing high rankings for related keywords. Inactiv

EduBridge India Triumphs with 3x Growth in Just 7 Months Beyond fixing technical issues, our holistic approach elevated user experience, E-E-A-T scores, and addressed algorithmic factors. The innovati

Product Unavailability: HDFC Bank doesn't offer Zero Balance savings account as a product. But Zero balance account theme had the highest search volume. With SEO efforts, we ranked our category page f

Increased ROI by merging Organic Growth Marketing and CRO Efforts. By optimum utilization of analytics and technology, we transformed data into actionable insights, executing a strategy that yielded t

Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies in

As we know Organic users are of high quality and high intent user for any website. One of the things that really helped us, as a SEO team we have not only thought of Organic traffic but we really focu

"Revolutionizing Royal Enfield's Digital Journey: A Data-Driven Triumph" This campaign meticulously crafted a data-driven strategy, leveraging SEO enhancements and user-focused improvements. The resul

Weaving success for 61% Growth in Non-Brand Clicks with AI enabled SEO Infidigit and Smytten achieved remarkable success in a competitive arena by collaborating to enhance non-branded keyword visibili

Infidigit's SEO Triumph: Elevating Myntra's Online Presence and Revenue This Case study unveils how Infidigit's SEO expertise empowered Myntra's success story. In the dynamic landscape of online fashi

Rising to SERPreme Heights - Metro Shoes Non-Brand Clicks Surge by 676% Infidigit & Metro Shoes embarked on a successful journey within a fiercely competitive niche. Collaboratively, the teams set obj

Spinny's SEO journey combined user-friendly methods, inviting CTAs, and creative content tactics. By blending data insights with imaginative approaches, the campaign achieved remarkable results, boost

Headline: "Karagiri's SEO Triumph in Just 4 Months" Karagiri leveraged a comprehensive, data-driven SEO strategy, incorporating User-Generated Content and NLP-Driven Content, to skyrocket its online p

Revolutionizing SEO: Flipkart Seller Hub's Remarkable 2200% Business Lead Surge Flipkart Seller Hub achieved a phenomenal 91.67% reduction in Cost Per Lead, alongside an astonishing 2200% surge in Bus

In conclusion, our objectives encompass a holistic approach to online success. By creating effective landing pages, aligning content with user intent, optimizing for featured snippets, improving ranki

In this SEO campaign, we fixed technical issues with a thorough website audit. We used smart keywords to guide our content strategy. We made category pages more attractive for visitors. We cleaned up

This case study illuminates how Infidigit's SEO prowess propelled ICICI Pru Life's journey to success in terms of Leads. In the competitive realm of finance and insurance, ICICI Pru Life aimed for a s

Brief summary statement or expression (75 words, including headline): * 20X ROI in Just 4 Months with SEO: This campaign showcases how strategic innovation, powered by AI, conquers competition. In fou

10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page appeal

Dun & Bradstreet's Data Alchemy Transformed Clicks into Gold, Achieving an Astonishing 176% Surge in Qualified Organic Leads and a Remarkable 110% Spike in Conversion Rates." The unique blend of data-

Through comprehensive SEO optimization initiatives, Infidigit not only facilitated Extramarks in surpassing major competitors and attaining their business objectives but also orchestrated a substantia

Weaving success for 16x Growth in Non-Brand Clicks Infidigit and Libas embarked on a successful journey within a fiercely competitive niche. Collaboratively, the teams set objectives, tackled challeng

"Maximizing App Success With ASO: A 55% Increase in Organic Visits and a 36% Boost in Oragnic Installs Propel Success" - Infidigit achieved remarkable success for Tata Capital with a 55% surge in orga

MIS: Overcoming Challenges, Achieving Growth Facing issues with lead quality and website traffic. Initiating the campaign, they had only 30 pages, hindering online presence. Content was SEO-unfriendly

7X ROI boost in 6 months via SEO: Orange Health Labs, partnering with Infidigit in September 2022, ran the 'Prescription to Success' campaign, focused on increasing test bookings from transactional lo

Lacing Up Success with 11X Revenue Growth in 5 Months, for their Boots Campaign Infidigit's strategic SEO wizardry has propelled the Superbalist's boots category to extraordinary heights. With a pheno

Title: A Data Driven Campaign to Boost Organic Revenue and Users Headout's traffic, severely impacted by COVID-19, saw a remarkable 394.0% increase in daily organic users, soaring from 11,377 to 56,19

Title: A Data Driven Campaign to Boost Organic Revenue and Users Headout's traffic, severely impacted by COVID-19, saw a remarkable 394.0% increase in daily organic users, soaring from 11,377 to 56,19

"From Clicks to Homeownership: TATA Capital's Remarkable Organic SEO Conversion Campaign" - In this extraordinary journey, TATA Capital's home loan category witnessed a monumental shift, as an innovat

Quizziz Worksheets Achieve 10k+ Clicks Per Day in Just 3 Months Quizizz's Organic Triumph in Education Evolution. Quizizz Worksheets Initiative achieved remarkable heights, generating over 10,000 dail

"Revolutionizing the Used Car Loan Space: A 181% Surge in Organic Visits and a 73% Boost in Backlinks Propel Success" - Our strategic fusion of precise on-page excellence, technical optimization, and

Cracking the ASO Code: Infidigit's Journey to Elevate Motilal Oswal's App Visibility Through a comprehensive, data-driven, and innovative ASO strategy, we achieved exceptional results for Motilal Oswa

Weaving Success by 80X Growth in Blog New Users Infidigit's successful SEO collaboration with Libas involved a deep dive into the competitive niche. Together, both teams established objectives, addres

"Nike's Organic Revival: A 4X Surge in Revenue" In 2023, Superbalist.com embarked on a transformative journey to rejuvenate the Nike brand page. Teaming up with Infidigit, the goal was to revitalize t

Headline: Karo Life Ki Search Shuru

BlinkX celebrates the Indian mindset towards investing in their latest video campaign - #MadeForTheMarket

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Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

Call of safety, one swipe away. Josh's #SafeSwipe empowers women to be fearless when taking late night cabs.

Headline: Pernod Ricard India Shines @ 30 Description: Unleashing the versatile 30-year journey of veterans at Pernod Ricard India through 30 exclusive conversations!

Forge With PayU' is unlike any run-of-the-mill testimonial campaign. It is a 6-episode series of digital-led videos that highlights the unique stories of some of our SMB/startup partner brands. These

Thomas Cook presents Study Buddy. #AllAboutStudyingAbroad - The one place to know everything you need to know about your journey to studying abroad. - Study Buddy : The only Forex card you would need

Please see the video attached via G drive link

Unlock Financial Frontiers: Explore 'Beyond Markets' for a New Era of Wealth Wisdom! Dive into a revolutionary playlist transcending stock market norms. 'Beyond Markets' offers a global audience trans

Simplify Your Trading Journey with 'Basic Terminologies for Online Trading'! Demystify stock market complexities with our innovative series tailored for digital traders. Engaging visuals and clear exp

How NEC Powers Billion Dreams NEC is igniting the spark of a billion dreams—not through empty promises, but through tangible action. This campaign isn't merely a marketing exercise; it's a bridge co

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

Livon's global PRIDE month campaign aimed to empower gender-fluid individuals, addressing LGBTQ challenges in self-expression through its Uncut Series. Targeting fashion-forward youth, Livon created a

Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp

DreamSetGo's mission is to be India's most reliable platform offering incredible sporting experiences with bespoke leisure travel and our carefully selected campaign 'Experience The Exclusive' hits th

The long-term implementation of this strategy showcased sustained growth and a loyal customer base. Insights from ongoing consumer feedback shaped our content strategy, emphasizing the importance of r

Headline: Happy holidays, happy kids. The campaign was conceived to send a message to the parents that holidays create memorable family time. The other thing which the campaign wanted to address was t

Headline: Kotak Business Banking - #DadMySuperstar Description: Watch Mr. Jugjeet Singh speak about his son, Ranveer Singh, and their relationship on Father's Day. It is profound, heart-warming, and i

Headline: Kotak Everyday Savings Account - #KharchePeBachat Description: Jeevan main chamatkar ho na ho, #KharchePeBachat zaroor hogi! Presenting the all-new Kotak Everyday Savings Account. Make 30 tr

Headline: Kotak ActivMoney - #FDWalaSavings Description: Presenting Kotak ActivMoney - an exciting combination that gives you the benefit of a high FD-wala interest in your Savings Account and the fle

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

The Inurskn success is about consistency of strategy. The brand's consistency in communication strategy (Doctor led Clinic where we leave nothing to chance) and the brands intent to stay the course ir

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

Geneo ‘Identical Boys' campaign is a story of being able to find a consumer insight in the midst of a crowded marketplace. Then being able to land a proposition that balances the functional & emotio

With consumers preferences moving towards visual content consumption, we created an extensive repository of engaging & customised videos for all our consumers touchpoints when searching for their trav

Spotify India ne kiya hip hop ka scene change The streets have played an important role in transforming Emiway Bantai's hip hop career. So, to launch his latest album 'King Of The Streets' on Spotify,

"Glance Smart hai, bhidu – unlock nahi karne ka!" - Jackie Shroff | Bollywood Star, Viral Magnet & Glance Fan Find out how Glance created massive buzz around how 'Smart' their lock screen is, by sma

Geneo Esekha is a case study of smart marketing by using sharp targeting into a niche and the use of best practices including working with 15 second films & astute digital & TV buying to ensure that t

Geneo (from Schoolnet) was a brand committed to celebrating children's individuality in learning and was propagating the viewpoint that ‘Because everyone learns differently'. The Parent Anthem took

#OurCityOurHome Magicbricks choose to enter the thriving Lucknow market and revolutionize real estate transactions in an offline-dependent city. Using evocative long format narrative, we educated resi

Connectwell's "Child's Play" wasn't just a campaign; it was a testament to the power of innovative storytelling in B2B marketing. The decision to feature a child resonated with authenticity, breaking

Redington's ‘Karo Growth Ka Switch On' carries a strong function proposition. Considering that it is a business decision for the Distribution partners of Redington and business growth is THE agenda

SensodentK was a new launch in a crowded Sensitivity Toothpaste market with one dominant category owning competitor - Sensodyne. We created a nationally relevant catch phrase to offset what they owned

We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the

#OurCityOurHome Magicbricks ventured into the Bangalore market, simplifying the home-searching process amidst an influx of people post-pandemic. Using an engaging long-format narrative, we educated re

How Indira IVF's Groundbreaking UX/UI Redesign sparked a Surge of 74% in Traffic, 81% in Leads, and 66% in Centre Visits! Beyond aesthetics, Indira IVF's transformative UX/UI overhaul signifies a para

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

Kamasutra Condoms addressed the challenge of breaking taboos around sex by creating Kamaverse, a Metaverse platform, leveraging Gen Z's digital preferences. The campaign achieved significant reach, wi

Tata Communications propels into the realm of powering hyperconnected ecosystems through a website redesign. Our strategic communication overhaul aims to reshape visitor perceptions, positioning us as

Tata Communications propels into the realm of powering hyperconnected ecosystems through a website redesign. Our strategic communication overhaul aims to reshape visitor perceptions, positioning us as

We created a website design that aids in building awareness, showcase imagery, and enhance Modenik's corporate image. The website highlights the sole purpose of the firm to evolve everyday for an elev

Presenting our Insure India platform: An innovative, industry-first, unique B2B microsite to drive distribution partner engagement & satisfaction and deliver personalized customer experiences Life ins