Summary
Weaving success for 16x Growth in Non-Brand Clicks Infidigit and Libas embarked on a successful journey within a fiercely competitive niche. Collaboratively, the teams set objectives, tackled challenges, and seized opportunities, implementing a comprehensive SEO strategy to boost the visibility of non-brand keywords. Over an 18-month period, this partnership delivered outstanding results, a 359% increase in Organic Sessions, 123% in Organic Transactions and 16X Growth in Non-brand clicks.
Challenge
Libas faced several critical SEO challenges: Duplicate Content Issues: Our website's ranking performance was suffering due to content duplication on both filtered and paginated pages. This issue impacted our search engine rankings and overall performance. Address the Competitor Gap: Additionally, Libas faced a considerable gap between their website pages and the pages of their competitors, making it crucial to address this disparity to improve their search engine rankings. Major Selling Category: With intense competition in the Ethnic Suits and Kurtas for Women categories, we needed robust SEO strategies to outperform our competitors in these key segments. These categories represented significant revenue streams, making their optimization crucial for the brand's success. Addressing these challenges was imperative for us to regain its ranking performance, enhance user experience, and gain a competitive edge in the market.
Objective
Our campaign objectives were: Increase Non-Brand Clicks & Impressions by 500%: Our main goal was to significantly boost Libas' visibility in non-brand organic search results. We aimed for a fivefold increase in clicks and impressions, signifying improved reach in non-branded searches. Boost Overall Organic Sessions by 100%: We aimed to double the total organic sessions on the website, essential for expanding organic traffic and user engagement across all categories. Increase Organic Transactions by 100%: Our target was to double organic transactions, demonstrating the effectiveness of our SEO tactics in driving conversions through organic channels. Enhance Ranking for Targeted Keywords by 200%: We aimed to improve our website's rankings for specific non-brand keywords by a substantial 200%, vital for increased visibility and competitiveness in search results. These objectives were designed to measure the success of our campaign in improving organic search performance, increasing user engagement, and driving revenue growth for Libas.
Strategy
A well-rounded approach was developed to manage these challenges, encompassing the following actionable steps: 1. On-Page SEO: Our On-Page optimization strategy was all-inclusive. - Page Gap Analysis with our head-to-head competitors. - Creating New Pages to target relevant keywords. - H1 Changes targeting crucial keywords - Enhancing Meta Tags - High-quality content for Above-the-fold and Below-the-fold - Effective Internal Linking across the Collections, Products and Blogs 2. Off-Page SEO: Creating High-quality backlinks using Q&A forums and identifying domains and keywords for backlink activities. 3. Technical Implementations: After conducting Technical and Competitor Analysis, we recommended: - Adding FAQ Schema on the Collections and Blogs. - Resolving Duplicate Content Issues present on the website. - Optimizing Product Pages with Ratings and reviews - Incorporating a Mega Menu/Drop-Down Menu into the Top navigation to enhance UI/UX and establish internal links.
Data
Our strategy was data-driven, utilizing key insights to shape our marketing approach: Tailored On-Page SEO: We began with a comprehensive Page Gap Analysis, leveraging data to identify content gaps and user needs. This analysis guided the creation of new pages strategically targeting relevant keywords. Data also informed H1 tag changes and meta tag enhancements, ensuring improved search engine visibility. High-quality content for both above-the-fold and below-the-fold sections was crafted based on data-backed trends. Effective internal linking strategies were implemented across collections, products, and blogs. Outer Bounds Approach: Data played a pivotal role in our off-page optimization strategy. We harnessed data from Backlink Audit to identify domains for backlink activities, focusing on high-quality backlinks sourced from Q&A forums and other authoritative platforms. Additionally, data helped us pinpoint target keywords and identify potential bloggers for outreach, enhancing the effectiveness of our off-page efforts. Decoding Technicalities: Data was instrumental in resolving technical challenges. The implementation of FAQ Schema on collections and blogs was strategically guided by data-driven insights to improve content visibility and click-through rates. Data analysis highlighted and helped resolve duplicate content issues present on the website, enhancing overall SEO performance. Data-backed decisions also guided the optimization of product pages through the inclusion of ratings and reviews. The incorporation of a Mega Menu into the top navigation was rooted in data-driven insights, aimed at enhancing user interface (UI) and user experience (UX) while establishing internal links to improve SEO. Our marketing strategy was deeply intertwined with data insights, ensuring that each aspect of our approach was grounded in sound research. This data-driven, holistic strategy allowed us to provide valuable content tailored to our target audience while optimizing the technical aspects of our website for improved search engine rankings.
Solution
For Libas, we embraced a blend of innovation and creativity to supercharge our SEO strategy: AI-Powered Optimization: We leveraged the power of artificial intelligence, using ChatGPT and BARD to streamline our SEO process. AI helped optimize meta titles, descriptions, and off-page elements efficiently. It also played a crucial role in keyword research and staying updated with industry trends. This integration of AI brought an innovative edge to our SEO strategy. Smart Schemas: Our approach included AI-fueled schema generation, allowing us to enhance the visibility and click-through rates of our content. This innovative use of schemas amplified our content's impact on search engines and users. AI-Driven Keyword Insights: We harnessed AI to gain deep keyword insights, ensuring that our content was not only optimized for search engines but also aligned with the evolving needs of our target audience. Category-Specific Page Creation: To boost Libas' performance for Suits and Kurtas categories, we introduced category-specific pages. This creative solution improved the growth trajectory for these vital product categories, enhancing user experience and search engine rankings. Top Navigation Implementation: Transitioning to a top navigation drop-down menu in early 2022 was an innovative move that enhanced user experience and SEO. This alteration streamlined navigation, improved site crawlability, and established internal links, resulting in superior search engine indexing and higher search rankings. Resolving Duplicate Content Issues: Tackling duplicate content issues demonstrated our commitment to creative problem-solving. By eliminating duplicate content, we not only improved SEO rankings but also ensured a cleaner, user-friendly website. Our approach fused the technical prowess of AI with creative thinking. It wasn't just about optimizing for search engines; it was about delivering content that resonated with the hearts and minds of Libas' audience.
Results
Throughout the time frame of January 2022 to July 2023, the website recorded the subsequent results post the implementation of the SEO Strategy. Organic Sessions witnessed a remarkable upswing, soaring by an impressive 3.5X. Non-brand clicks underwent spectacular growth, skyrocketing by 16X. Witnessed a remarkable ascent as keywords achieved a 20X increase in ranking between 1 to 10 positions. Other metrics that saw an improvement: Organic Transactions improved by 123.11% Non Brand Impressions improved by by 18X Overall Clicks improved by 537.05%
