Articles and stories

Result(Innovation)

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Prespectives

AI vs HI: The Changing Face of Conversation Marketing

As the marketing landscape has evolved, businesses have recognized the importance of building authentic connections with their customers to drive growth. Conversation marketing, a strategy that focuse

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Prespectives

Disrupting Trends in Digital Advertising in India

Rise of Videos as the Desired Form of ContentVideos are fast emerging as the most popular form of Content for online consumption across the entertainment, news & educational sectors. A well made, enga

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Prespectives

Marketing in the Shifting Landscape of Generational Media Habits

Marketing in the Shifting Landscape of Generational Media HabitsThe world of media consumption has shifted dramatically in recent years, with the rise of digital media, the increasing popularity of so

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Case Study

ITC Jugalbandi

ITC JUGANBANDI- Fusion of Food and Music - Music and food connect with the people instantly. ITC leveraged this space of entertainment when people were stuck home during covid to create a fusion of Fo

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Case Study

SAP Globa Bharat Movement Business Innovation Roadshows

Global Bharat Movement Roadshows - a grand tour across 30 cities to enable cloud migration for the emerging companies

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Case Study

Giving India's shopkeepers their own ad agency

Bharatpe decided to lend some marketing muscle and became the advertising agency for small shopkeepers.

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Case Study

Winning trust before transactions

This case demonstrates how BharatPe, an end-to-end fintech solutions provider for small-merchants, used the power of trust to win the battle of digital payments and transactions share. BharatPe discov

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Case Study

Winning over Bharat's small merchants

The fintech category was fighting to win small merchants' trust, but merchants believed that nobody trusted THEM.

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Case Study

Josh - Safe Swipe

Call of safety, one swipe away. Josh's #SafeSwipe empowers women to be fearless when taking late night cabs.

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