Articles and stories

Result(McCann Worldgroup India/MRM India)

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Making American Education Great Again

Making American Education Great Again The campaign was fundamentally stemmed in a socio-political background. The strategic challenge was based in how the "trump effect" had fueled negative conversati

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Dismantling a Phrase that Pigeonholed a Gender

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

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Fighting Sexism On Roads

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

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Rebuilding (Bajaj) for modern life

In a performative world, it is performance raised to the power of time. It is ENDURANCE.

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Giving India's shopkeepers their own ad agency

Bharatpe decided to lend some marketing muscle and became the advertising agency for small shopkeepers.

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Cordless means Paisa Vasool

How Bosch is elevating the cordless power tools category in India by flipping the "Paisa Jyaada" problem on its head.

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Selling Durability to a transient generation

Bridge the gap by leveraging the fact that high intensity performance was the currency of this generation. In a performative world, it is performance raised to the power of time. It is ENDURANCE.

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Who Decides A Woman's Worth?

I decide my worth, not you. WOMEN'S WORTH IS MEASURED BY THE RIGID REGRESSIVE YARDSTICKS DEFINED BY SOCIETY But today women rejected these norms and decided their own criteria for measuring worth

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Fighting India's blind faith in a smell

No More Half Truths - Systematic approach exposing reality of phenyls

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Winning trust before transactions

This case demonstrates how BharatPe, an end-to-end fintech solutions provider for small-merchants, used the power of trust to win the battle of digital payments and transactions share. BharatPe discov

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Un-scooter

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

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Winning Through Rejections

Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices

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India Reject More

Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices

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Lizol vs. Hospital smell

No More Half Truths - Systematic approach exposing reality of phenyls

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Why save the best for last?

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

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Because Rural deserves better

Sure, local B-brands are cheaper, and may even be of good quality but, Maggi is Maggi! And that's what makes it India's no 1 noodle brand.

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From Maggi lovers to Maggi Moms

From Maggi lovers to Maggi Moms - Maggi as an ally to Moms

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Rescuing the rescuer

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

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Winning over Bharat's small merchants

The fintech category was fighting to win small merchants' trust, but merchants believed that nobody trusted THEM.

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The Possibility of POS

DON'T FIGHT MOBILE PAYMENTS BUT PARTNER WITH THE MOBILE AND INCREASE THE PRESTIGE VALUE OF THE SHOPKEEPER'S BUSINESS.

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PAIN-SMART: Making Pain Measurable

India's most unique pain measuring tool- PAIN-SMART- If patients could measure pain, they could track improvement leading to improved adherence.

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