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Turning racers into creators

Digitization of Dealer Partners

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

The current campaign was planned to ensure the TG of Pulsar understands all the features of the new N160 model. With the new approach by which we executed the campaign, the results were exceptional!

We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the

Headline: "WebbTechy's Data Revolution: Seamlessly Transforming Business" Summary: "WebbTechy's visionary data strategy integrates seamlessly, driving innovation and informed decision-making. Overcomi

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

In a performative world, it is performance raised to the power of time. It is ENDURANCE.

Bharatpe decided to lend some marketing muscle and became the advertising agency for small shopkeepers.

How Bosch is elevating the cordless power tools category in India by flipping the "Paisa Jyaada" problem on its head.

"Aao Kartavya Nibhaye, Chalo Desh Banaye" transforms a decision based on performance metrics of productivity, economy and value into one that is intensely personal as well - making the buyer one whose

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

Manifesting A Stylish India! - For the first time ever in hairstyling industry, a brand has taken itself on the streets to give real time educational experience to the consumers whereby an OG celebrit

#ExemplaryLiving was the thought behind this campaign. This thought justified the product promise for Phase 2. After a successful Phase 1, we had to deliver a stellar performance in Phase 2. We create

Bridge the gap by leveraging the fact that high intensity performance was the currency of this generation. In a performative world, it is performance raised to the power of time. It is ENDURANCE.

A New Gold Standard for the Gold Industry

Creating India's Coffee Generation

I decide my worth, not you. WOMEN'S WORTH IS MEASURED BY THE RIGID REGRESSIVE YARDSTICKS DEFINED BY SOCIETY But today women rejected these norms and decided their own criteria for measuring worth

No More Half Truths - Systematic approach exposing reality of phenyls

Daag acche nahin hain

This case demonstrates how BharatPe, an end-to-end fintech solutions provider for small-merchants, used the power of trust to win the battle of digital payments and transactions share. BharatPe discov

The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri

Our campaign clicked by combining different elements. We showed our founder with beautiful hair, proving our product's effectiveness. Radio Mirchi helped us reach a wider audience. Real customer revie

Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

Livon strategically solidified its leadership in post-wash serums by evolving into a comprehensive hairstyling destination. Targeting the dynamic youth demographic, the brand navigated pandemic-induce

Geneo Esekha is a case study of smart marketing by using sharp targeting into a niche and the use of best practices including working with 15 second films & astute digital & TV buying to ensure that t

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

Geneo ‘Identical Boys' campaign is a story of being able to find a consumer insight in the midst of a crowded marketplace. Then being able to land a proposition that balances the functional & emotio

Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices

Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices

Geneo (from Schoolnet) was a brand committed to celebrating children's individuality in learning and was propagating the viewpoint that ‘Because everyone learns differently'. The Parent Anthem took

SensodentK was a new launch in a crowded Sensitivity Toothpaste market with one dominant category owning competitor - Sensodyne. We created a nationally relevant catch phrase to offset what they owned

The Inurskn success is about consistency of strategy. The brand's consistency in communication strategy (Doctor led Clinic where we leave nothing to chance) and the brands intent to stay the course ir

• Hershey's launched one of the biggest celebrations of love with a wholesome, one-of-a-kind multi-media campaign. • We deployed a strategic campaign inclusive of digital innovation, on-ground imp

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

No More Half Truths - Systematic approach exposing reality of phenyls

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

Sure, local B-brands are cheaper, and may even be of good quality but, Maggi is Maggi! And that's what makes it India's no 1 noodle brand.

From Maggi lovers to Maggi Moms - Maggi as an ally to Moms

Cracking the Code to Gen-Z Engagement: Bingo! Hashtags broke through the clutter with a meme-tastic campaign that resonated with Gen-Z. By leveraging the power of memes, real-time content creation, an

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

The Too Yumm! campaign for Multigrain Chips and Veggie Stix transformed everyday snacking dilemmas into delightful choices. Spearheaded by Virat Kohli's viral dance challenge and complemented by sketc

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

MOSL, venturing into modern strategies, achieved 27 million search impressions and nearly 10X ROI with SingleInterface. This marked a pioneering move in the traditional BFSI sector, signaling impactfu

Kotak Meter is the world's first car insurance with cashback!

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

The Drive Of Fortune - Text and Drive Challenge was an interesting way to engage with the audience while propagating the message of driving safe.

The fintech category was fighting to win small merchants' trust, but merchants believed that nobody trusted THEM.

Selling Insurance without selling insurance

Making you feel better about borrowing

Unlearning Insurance

The campaign took Stashfin to new heights with an impactful media campaign, boosting app installs to 10 million+ and tripling users. With the aim of getting more app installs, in-app actions, and bran

Using Storytelling to craft a success story for Tata Housing's premium real estate offering – Sense66 at Talegaon, Nr. Pune. The storytelling structure revolved around the core human insight of expe

BlinkX celebrates the Indian mindset towards investing in their latest video campaign - #MadeForTheMarket

DON'T FIGHT MOBILE PAYMENTS BUT PARTNER WITH THE MOBILE AND INCREASE THE PRESTIGE VALUE OF THE SHOPKEEPER'S BUSINESS.

Our award-winning campaign aimed to revolutionize loan disbursals, prioritizing users with credit scores of 800 or above. Focused on reducing fraudulent events from an initial 80% to less than 10%, ou

Max Life has always wanted to establish itself as a thought leader and have a vision of thinking beyond the Brand. And we set out to achieve the Objective beyond measures by driving 1.Format Innovatio

Strategic Fusion Unleashes 10X Digital Growth - Our Organic Growth Marketing and CRO sparked a 10X ROI surge. Leveraging analytics, we refined user experiences, boosting retention through personalized

Headline: HDFC Life Got Talent: Unveiling Hidden Gems, Empowering Lives This annual talent competition fosters a vibrant and inclusive environment within HDFC Life, providing a platform for employees

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s

"The Turnaround Story of YES BANK" In a first of its kind for an Indian financial institution, YES Bank emerged out of its legacy issues, completed its customer-focused transformation journey and gain

Policybazaar, India's premier insurtech, is committed to transparency and customer-centric innovation. Recognizing the unique needs of India's middle class, we introduced PB Meet—an in-house telecal

India's most unique pain measuring tool- PAIN-SMART- If patients could measure pain, they could track improvement leading to improved adherence.

Fighting India's jugaad against everyday health issues

Composing India's First Hygiene Music Album

The Journey of Transforming India's Hygiene and Health

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

This World No Tobacco Day- Nicotex Believes You Can! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop

To demonstrate Amazon's commitment to a gender-neutral culture, we designed a limited-edition tape that will seal the Amazon brown box bringing packages to every doorstep wrapped in a special message.

Nanhi Kali's campaign, tugs every heartstring by telling the story of two Lajjos – one is a girl and the other a buffalo.

This book is playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where

Knight Club - Ekdam Fatafati App was launched at the start of IPL 2023 season to stay connected with KKR fans and received massive response since the launch. App was downloaded by over 50k fans in fir

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.

Liberating Gold from the Patriarchy

Title: 10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page

SAP Startup Social is SAP Labs India's flagship thought leadership summit for the startup ecosystem in India, which aims to bring together some of the best minds from the ecosystem. Initiated in 2016,

From Billion Dreams to B2B Wins: NEC's Data-Driven Odyssey Transforms Marketing NEC India's "Powering Billion Dreams" wasn't merely a B2B campaign; it was a data-driven revolution. NEC transformed its

Connectwell's "Child's Play" wasn't just a campaign; it was a testament to the power of innovative storytelling in B2B marketing. The decision to feature a child resonated with authenticity, breaking

Redington's ‘Karo Growth Ka Switch On' carries a strong function proposition. Considering that it is a business decision for the Distribution partners of Redington and business growth is THE agenda

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Cofsils and Tech Synergy: Building relevance amidst Covid chaos In the midst of Covid concerns, Cofsils differentiated itself from Vicks and Strepsils by employing real-time weather updates. This stra

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.

An enhanced Global Program equips partners to build differentiation, accelerate sales velocity, and further boost revenue retention by leveraging Druva's industry's leading SaaS platform.

Indigo's 17th anniversary bash soared to new heights with the brand's new music brought to life by the team. 75+ influencers lineup with two hero influencers boasting 30 and 8 million followers, Uniqu

Headline: Happy holidays, happy kids. The campaign was conceived to send a message to the parents that holidays create memorable family time. The other thing which the campaign wanted to address was t