Prespectives

What are CX Superpowers?CX superpowers are the abilities that allow brands to create amazing customer experiences. They can be anything from the ability to listen to customers to the ability to deligh

Marketing in the Shifting Landscape of Generational Media HabitsThe world of media consumption has shifted dramatically in recent years, with the rise of digital media, the increasing popularity of so

Rise of Videos as the Desired Form of ContentVideos are fast emerging as the most popular form of Content for online consumption across the entertainment, news & educational sectors. A well made, enga

As the marketing landscape has evolved, businesses have recognized the importance of building authentic connections with their customers to drive growth. Conversation marketing, a strategy that focuse

The current marketing trends are hyper focused on individuals as well as society at largeEnterprises globally and across the board, including the financial services sector, are constantly displaying g

By Ritu MittalAs marketers, we are constantly looking for new and innovative ways to engage with consumers. In recent years, we have seen a shift towards conversational marketing and AI-driven solutio

Introduction:In today's digital world, customers have more choices than ever before. To stand out in a crowded marketplace, businesses must do more than meet customer expectations. They must exceed th

The Pitch and Experts - Data and Trends:In the past, app installs were considered the most important KPI for marketers. However, marketers soon realised that retention is the objective measure of succ

Gamification is revolutionizing the way brands engage with consumers by incorporating game-like elements to create an enjoyable and interactive experience. This strategy not only increases brand loyal