In an earlier era, the sales teams drove large-scale product adoption, and the role of marketing was limited to communication and sometimes at crossroads on objectives. Categories, especially insurance, were largely push-driven and models to create consumer demand. Policy Bazaar, along with its partner ecosystem, has turned the tide from an only push sales model to consumer interest & demand.

However, today, the customer still needs a tangible benefit instantly for a product like insurance. It?s purchased, and the earlier avatar of the paper document was often shoved away in some cabinets, forgotten.

Category disruption by Policy Bazaar started with small steps like allowing customer access to unbiased information for the most suitable products across an array of insurers and providing excellent customer service, convenience through the apps and more. In recent years, PB advantage has been touted as being with the customer at every stage of the moment of truth, especially when making claims and processing claims. This focus has led to customers turning into advocates for life and a significant uptick in compliments vs complaints.

Policy bazaar aims to leverage this advantage as a Superpower that also builds customer trust.

Superpowers?

We have an idea. It is not a power ring, nor does it shoot laser from its eyes. We call it x-ray vision. It lets you see if your customers are happy or disappointed, if they are loyal to your brand or if they would like to move on with another option. This superpower can tell you if they are aware of your current offers and promotions or if they are forgettable in their minds. The superpowers of CX allow every brand to see through the eyes of their customers.

The DMAasia Brand Trail is a new concept introduced to the marketing community. A unique representation of insights from a variety of industries, ranging from eCommerce and financial services to food and property.

The DMAasia Brand Trail for CX Superpowers was held in Mumbai & Gurugram on 10th Nov and 17th Nov. It was an interactive session which has garnered industry-wide participation from over 40 CxOs in attendance.

We started with a simple objective: collectively finding what it will take to win in 2023 and how brands can grow at scale.

The perspectives mentioned here have been captured at the Cx Superpowers event by our team at DMAasia. It's a wealth of techniques that you can deploy for your brand.

What is your brand's favourite superpower? Let us know and we would love to get you featured here at the DMAasia Brand Trail.

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