Prespectives

Implementing a Successful Conversational Marketing StrategyThe first step in implementing a successful conversational marketing strategy is understanding how it fits into your overall marketing plan.

Parikshit?s View: MMT has been around for 20 years as one of the most trusted travel brands. Parakshit Choudhary shared how MMT has attempted to stay relevant all this long through storytelling & prod

Being honest with the customer is essential. For an apparel brand, it's prudent to put a care label beforehand rather than having upset customers on your social feed. Without any second thoughts on th

We have one superpower we have, and we use the right now authenticity. We always try to be honest with the customers because they deserve it.

The IPL today is the second most valued sporting league in the world in terms of per-match value, with 500 MN+ plus viewership in India in IPL 2022.Fan-led engagement plays a big role for us to create

Financial planning is a very personal and complex subject. Consumers are generally shy about discussing personal finances.They are always in some stage of life planning, whether as first-time employee

Customers are everywhere 24 x 7, which means the brands need to be everywhere where the customers are. The context is that you're wearing the customer's hat while you're a marketer; you're desirous of

The marketer's agenda is to influence the customer's mind. This can be done by creating a relevant connection between the minds of the customers and your brand promise or product features. It requires

In a long tail, high ticket & low-frequency transaction business like auto & preowned cars, the decision-making process is spread out from a few weeks to a month. Given that repetition in such a busin

We need to decide what sits on top of all the superpowers. There has to be something that sits on top of everything.I imagine that trait for my brand is - being human. We all know that trust in Indi