Prespectives

My key takeaways from this thought-provoking session are:-1) Stay relevant and keep evolving yourself, listen to customers and build your product and service accordingly.2) Fair practice code for cons

The superpower of creating valuable experiences is what we, as a brand, stand for.Making a consumer feel valuable is something we stand for. We, as a brand, stand for recognising real value. We aim to

In today?s personalised digital world, a brand needs to have the superpower to find the right balance between not being intrusive and yet being able to give the required information to the users.MakeM

The digital dynamic has played out. Launching the first of its kind, the road bank ( Kona Kona Kotak ), to the first downloadable bank account in 2017 to keep innovating during covid in a regulated in

TrueCaller, as a tech company, is under constant scrutiny from customers over its data collecting & use practices.When customers have a great experience with your product & service, they turn to advoc

When we talk of great cx, we always think it means using technology. More often, small human touches make a difference. I will illustrate this little story that I saw first-hand in July 2021 at the Ob

In times of economic uncertainty, marketing budgets get the axe first. In a highly competitive, regulated and commoditized category of mutual funds, you are left with a select few differentiation fac

It doesn't matter who you are or where you are; the power of a chair is the force. Yet, there is a bigger power that you have had all along. And you can use it right now. You can be humble and realis

Over the last couple of years, as users, humans, consumers, and brands, there has been hyper realisation around our lives, the brands we interact with, the products we use, and our interactions with e

Listening to and taking feedback from your customer is essential. Acting on that feedback makes it very important.Listening helps to understand what the customer needs from you. It also helps understa