Building An Army Of Influencers Effortlessly
TrueCaller, as a tech company, is under constant scrutiny from customers over its data collecting & use practices.
When customers have a great experience with your product & service, they turn to advocates and can be homegrown influencers.
Customers provided with the right information will turn to influencers & will stand up for the brand in a crisis where there are misinformation campaigns. The rise before your social media & ORM teams kicks in with a response.
To cultivate such influencers, brands need to be transparent and deliver great product & service experiences. Developing advocates is a powerful way to create a fantastic aura around your brand, and TrueCaller is just getting started.
Hyper personalisation goes beyond communication. Listening to the customers' feedback & feature requests is a way to build great products. Products that empower customers to utilise their time better for things that interest them will find more extensive adoption, use and customer love.
Superpowers?
We have an idea. It is not a power ring, nor does it shoot laser from its eyes. We call it x-ray vision. It lets you see if your customers are happy or disappointed, if they are loyal to your brand or if they would like to move on with another option. This superpower can tell you if they are aware of your current offers and promotions or if they are forgettable in their minds. The superpowers of CX allow every brand to see through the eyes of their customers.
The DMAasia Brand Trail is a new concept introduced to the marketing community. A unique representation of insights from a variety of industries, ranging from eCommerce and financial services to food and property.
The DMAasia Brand Trail for CX Superpowers was held in Mumbai & Gurugram on 10th Nov and 17th Nov. It was an interactive session which has garnered industry-wide participation from over 40 CxOs in attendance.
We started with a simple objective: collectively finding what it will take to win in 2023 and how brands can grow at scale.
The perspectives mentioned here have been captured at the Cx Superpowers event by our team at DMAasia. It's a wealth of techniques that you can deploy for your brand.
What is your brand's favourite superpower? Let us know and we would love to get you featured here at the DMAasia Brand Trail.
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Attention CXOs! Whether you're a seasoned veteran or a rising star, we want to hear your valuable opinion on AI in marketing. We also have a few young Turks invites, so if you're a maverick or misfit with a fresh perspective, we'd love to hear from you too. Join the Brandmasters community and seize the opportunity to redefine the role of AI in marketing. Send us a thought-provoking blog post at [email protected] and request your exclusive invitation to the Tri-City Events on April 18th, 19th, and 21st. Let's set new standards of excellence together!
