Prespectives

I have spent the most significant chunk of my professional life in the insurance industry, and I still track the industry with avid interest. More than any other industry, active listening is crucial

I have always believed in a brand?s ability to impact lives and do much more than spin the cash registers.Brands do possess superpowers as superheroes do. Power to inspire us & make us feel better abo

Customers place more value on authenticity and honesty and want to see real things. Covid impacted all users in more ways than one. Inclusivity has been a big part of the value system at Kaya.It?s tim

In an earlier era, the sales teams drove large-scale product adoption, and the role of marketing was limited to communication and sometimes at crossroads on objectives. Categories, especially insuranc

In the last three years, we've been invited to more boardroom meetings than we ever have in the eight years before that. So CX is something that's top of mind. It's something that everyone's working o

As a brand with over 1250 physical stores creating awareness is one of the hygiene things done. As an established brand, we are moving toward authentic listening.The ability to listen to your customer

Let's face it: customers face the paradox of choice, the inability to choose when presented with many options, even though they like to have plenty of choices. The more you offer to choose from, the m

Content strategy is one top trend that marketers can harness as a CX Superpower.Marketers have realised this superpower and are moving to the next level of content strategy. A layer of a self-learning

Are the next consumers going to engage the way their parents have engaged with the brands? or will they be starkly different? It?s a simple question. This generation is spending many hours of their ac

I would like to talk about one crucial aspect which we should be looking at closely besides focusing on CX as a marketing priority. And why do I say this? It?s because of two reasons. First, I am a ho