Getting the customer experience right requires empathy. It?s the ability to understand and the ability to solve a problem.There are situations where customers need to be more informed or have made mis
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All my journey as a marketer has been ultimately trying to sell something.The moment we start thinking collectively, how we help the user buy Is what becomes a superpower. From an inside-out approach
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The insurance industry's market leader has a share of 55%, and the next three players take another 20% which leaves about 1% wallet share for the balance of players.In the Life Insurance segment, the
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One of the most critical stakeholders to deliver fantastic CX and one that many organisations constantly ignore are the employees. If brands want to provide fantastic CX, start delivering an incredib
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We had an epic breakfast in Gurugram & Afterhours in Mumbai with more superheroes than in any avenger movie.The interest in the CX Superpowers theme has been overwhelming, CX Superpowers? Do brands re
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