Article Summary:
It's all about how we essentially go out and tell the reason for our existence to the consumer, and it cannot be just a transaction. It has to be more than that. At IIFL, we have defined our objective clearly. We want to democratise wealth creation in India; that's our mandate.
All my journey as a marketer has been ultimately trying to sell something.
The moment we start thinking collectively, how we help the user buy Is what becomes a superpower. From an inside-out approach to an utterly outside-in approach is a superpower that every marketer has.
The customer journey that was a linear funnel has changed to a complex journey with multiple touch points. How do you bring in the consumer from a design and overall business objective perspective?What do you exist for? It's time to move from brand trust to brand advocacy. It's not a time for brands to think, how do I make my consumer loyal? It's the other way around. How do I, as a brand, become loyal to my consumer? That's the superpower.
With the categories that we see expanding, equities are one of those. If we can move the needle by one or 2%, it could significantly impact people's lives.
People don't know that. What could investment mean to them? Half the people will likely need clarification about what they want to do with their money.
Do what it needs, from designing an app to having WhatsApp, mapping the consumer journey, having so CRM, and having gamification. The moment we are clear that essentially what we are and what we stand for to the larger audience we want to speak to, It suddenly flips the entire marketing challenges as opportunities. This is a big opportunity.
Superpowers?
We have an idea. It is not a power ring, nor does it shoot laser from its eyes. We call it x-ray vision. It lets you see if your customers are happy or disappointed, if they are loyal to your brand or if they would like to move on with another option. This superpower can tell you if they are aware of your current offers and promotions or if they are forgettable in their minds. The superpowers of CX allow every brand to see through the eyes of their customers.
The DMAasia Brand Trail is a new concept introduced to the marketing community. A unique representation of insights from a variety of industries, ranging from eCommerce and financial services to food and property.
The DMAasia Brand Trail for CX Superpowers was held in Mumbai & Gurugram on 10th Nov and 17th Nov. It was an interactive session which has garnered industry-wide participation from over 40 CxOs in attendance.
We started with a simple objective: collectively finding what it will take to win in 2023 and how brands can grow at scale.
The perspectives mentioned here have been captured at the Cx Superpowers event by our team at DMAasia. It's a wealth of techniques that you can deploy for your brand.
What is your brand's favourite superpower? Let us know and we would love to get you featured here at the DMAasia Brand Trail.
Attention CXOs! Whether you're a seasoned veteran or a rising star, we want to hear your valuable opinion on AI in marketing. We also have a few young Turks invites, so if you're a maverick or misfit with a fresh perspective, we'd love to hear from you too. Join the Brandmasters community and seize the opportunity to redefine the role of AI in marketing. Send us a thought-provoking blog post at [email protected] and request your exclusive invitation to the Tri-City Events on April 18th, 19th, and 21st. Let's set new standards of excellence together!
