Made To Measure. Bespoke.
In today?s personalised digital world, a brand needs to have the superpower to find the right balance between not being intrusive and yet being able to give the required information to the users.
MakeMyTrip is a great example, and I love how they communicate across channels like Whatsapp, Email, etc., without making you feel intrusive at any point. If you think about platforms like Whatsapp as a communication channel, a brand?s message might pop up between your chat with your wife and your father. To double it up, imagine what if it is an unsolicited promotional message! How would the user react to this, and what perception does it create in their mind? Hence, it is imperative for brands to be highly cautious of the when, why, how and what of their communication in the new personalised digital world.
In addition to the above, the other supercritical aspect is the tonality of communication. Understanding who your audience is and where you communicate with them is crucial. To be effective, your communication needs to be purposeful, tailored and relevant to each platform and not one size fits all.
Superpowers?
We have an idea. It is not a power ring, nor does it shoot laser from its eyes. We call it x-ray vision. It lets you see if your customers are happy or disappointed, if they are loyal to your brand or if they would like to move on with another option. This superpower can tell you if they are aware of your current offers and promotions or if they are forgettable in their minds. The superpowers of CX allow every brand to see through the eyes of their customers.
The DMAasia Brand Trail is a new concept introduced to the marketing community. A unique representation of insights from a variety of industries, ranging from eCommerce and financial services to food and property.
The DMAasia Brand Trail for CX Superpowers was held in Mumbai & Gurugram on 10th Nov and 17th Nov. It was an interactive session which has garnered industry-wide participation from over 40 CxOs in attendance.
We started with a simple objective: collectively finding what it will take to win in 2023 and how brands can grow at scale.
The perspectives mentioned here have been captured at the Cx Superpowers event by our team at DMAasia. It's a wealth of techniques that you can deploy for your brand.
What is your brand's favourite superpower? Let us know and we would love to get you featured here at the DMAasia Brand Trail.
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Attention CXOs! Whether you're a seasoned veteran or a rising star, we want to hear your valuable opinion on AI in marketing. We also have a few young Turks invites, so if you're a maverick or misfit with a fresh perspective, we'd love to hear from you too. Join the Brandmasters community and seize the opportunity to redefine the role of AI in marketing. Send us a thought-provoking blog post at [email protected] and request your exclusive invitation to the Tri-City Events on April 18th, 19th, and 21st. Let's set new standards of excellence together!
