CUSTOMER-FIRST APPROACH
Being honest with the customer is essential. For an apparel brand, it's prudent to put a care label beforehand rather than having upset customers on your social feed. Without any second thoughts on the same, and then secondly, be patient, which is giving an ear to your customer. Listen to their feedback, act on them and work towards improvising your product life cycle.
I have strongly advocated the customer-first approach always. It has always been a key during my tenure with Fab India, which I continue to instil and believe in the future.
We use this for my recently launched brand, ARTZN, under the umbrella brand ?The Artisan Street?, a D2CB2B e-commerce marketplace.
The customer always comes first. That's the inevitable truth. Being honest with the customer is essential, as is putting yourself into their shoes. Believe in them to have them believe in you and then your product. Rest is history!!
Superpowers?
We have an idea. It is not a power ring, nor does it shoot laser from its eyes. We call it x-ray vision. It lets you see if your customers are happy or disappointed, if they are loyal to your brand or if they would like to move on with another option. This superpower can tell you if they are aware of your current offers and promotions or if they are forgettable in their minds. The superpowers of CX allow every brand to see through the eyes of their customers.
The DMAasia Brand Trail is a new concept introduced to the marketing community. A unique representation of insights from a variety of industries, ranging from eCommerce and financial services to food and property.
The DMAasia Brand Trail for CX Superpowers was held in Mumbai & Gurugram on 10th Nov and 17th Nov. It was an interactive session which has garnered industry-wide participation from over 40 CxOs in attendance.
We started with a simple objective: collectively finding what it will take to win in 2023 and how brands can grow at scale.
The perspectives mentioned here have been captured at the Cx Superpowers event by our team at DMAasia. It's a wealth of techniques that you can deploy for your brand.
What is your brand's favourite superpower? Let us know and we would love to get you featured here at the DMAasia Brand Trail.
Magazine View:
Attention CXOs! Whether you're a seasoned veteran or a rising star, we want to hear your valuable opinion on AI in marketing. We also have a few young Turks invites, so if you're a maverick or misfit with a fresh perspective, we'd love to hear from you too. Join the Brandmasters community and seize the opportunity to redefine the role of AI in marketing. Send us a thought-provoking blog post at [email protected] and request your exclusive invitation to the Tri-City Events on April 18th, 19th, and 21st. Let's set new standards of excellence together!
