Summary
Through comprehensive SEO optimization initiatives, Infidigit not only facilitated Extramarks in surpassing major competitors and attaining their business objectives but also orchestrated a substantial enhancement in their organic brand visibility.
Challenge
1. Creating an extensive taxonomy to generate 2000+ new category pages aligned with CBSE standards. 2. Developing a page template to improve user engagement and satisfaction. 3. Creating a comprehensive content framework to ensure SEO-optimize content. 4. Optimizing on-page and off-page elements for better search engine ranking results (SERP). 5. Achieve technical stability to enhance user experience, increase discoverability, and ensure smooth crawling and indexing.
Objective
In order to make Extramarks more prominent on Google SERP, following objectives were laid down, 1. Achieve a 100X growth in non-branded organic traffic within the CBSE category. 2. Increase visibility on the 1st Page of Google SERP for CBSE-related keywords by 100X 3. Create and optimize more than 2,000 CBSE-related pages 4. Improve technical stability of the platform to enhance crawling and indexing.
Strategy
1. Category Analysis Identifying subject-specific categories through rigorous competitive analysis, leading to the creation of dedicated subject-specific pages. This strategic addition directly contributed to a measurable uptick in organic traffic, underscoring the impact of our insights-driven approach 2. Website Architecture Developed a comprehensive taxonomy for various categories, enhancing content organization and aiding search engine understanding. This strategic structure facilitated easier navigation for users and improved the site's overall discoverability. Keyword Research & URL Mapping Performed meticulous mapping of old URLs to new URLs, seamlessly redirecting users and search engines to the updated content locations. This strategic transition ensured minimal disruption to traffic and maintained organic search visibility. 3. User Experience A user-friendly layout is super important when it comes to subject-specific pages. With the help of detailed competition analysis, several layout changes were suggested which helped make the subject-specific pages section more user-friendly and accessible. 4. E-E-A-T Content In order to compete with our competitors, it was necessary to craft an SEO-friendly content structure for subject-specific pages as it would enhance user experience and improve search engine visibility. 5. On-Page Optimization On-page optimization activity was one of the crucial parts which was performed to drive SEO growth. By fine-tuning content, meta tags, headers, schema and internal links, we aimed to enhance relevancy, boost search rankings, and improve the overall user experience. 6. Crawl Optimization By strategically adding table links to our content, we were able to enhance crawling efficiency. 7. Structured Data Structured data is the best way to make the life of a search engine bot easier. With the implementation of schema tags, Search engine bots were able to understand web pages in a much better way. 8. Off-Page Optimization Strategic off-page activities helped Extrmarks to build positive authority in the eyes of Google and improved overall domain authority.
Data
While crafting a SEO stratgey for Extramarks, data played a crucial role which guided us to overacheive the targets for CBSE category. Data-Driven SEO Success: Keyword Analysis: We started by conducting extensive keyword research, using data to identify high-potential keywords relevant to our niche. This helped us understand what our target audience was searching for. Competitor Analysis: Data on our competitors' strategies, including their top-performing keywords and backlink profiles, allowed us to identify gaps and opportunities to outperform them. On-Page Optimization: Through data analysis, we improved on-page SEO by optimizing meta tags, content structure, and load times. This enhanced the user experience and search engine rankings. Content Strategy: Data helped us identify content topics and formats that resonated with our audience. We created valuable, data-backed content that addressed their needs and concerns. Link Building: Utilizing data, we identified authoritative websites in our industry to secure high-quality backlinks. This strengthened our website's authority and improved search rankings. Technical SEO: Data-driven insights guided our technical SEO efforts, including addressing crawl errors, improving mobile-friendliness, and enhancing site speed. User Behavior Analysis: Data on user behavior, such as bounce rates, click-through rates, and conversion rates, enabled us to refine our website's design and content to keep visitors engaged. Regular Monitoring and Adaptation: We continuously monitored website performance using data analytics tools, making real-time adjustments to our strategy as needed.
Solution
In order to create a long-term organic growth, a phase-wise approach was planned, Crafting a comprehensive and intricate taxonomy Subject, class, and board wise pages through analysis of the competition. Devising an elaborate page layout and content structure optimized for SEO. On-page and technical optimization for newly created pages. With this plan a customized strategy was created to achieve an overall growth. 1. Creating Subject-Specific Taxonomy 2. Create Content Structure, & Making the Page Live 3. On-page and Technical Optimization
Results
1. Organic CBSE Users Improved by 126 X (Source - Google Analytics) 2. Organic CBSE New Users Improved by 117 X (Source - Google Analytics) 3. Organic CBSE Impressions Improved by 51 X (Source - Google search console) 4. 858 CBSE keywords ranking in top 3 position.
