Summary
We created a website design that aids in building awareness, showcase imagery, and enhance Modenik's corporate image. The website highlights the sole purpose of the firm to evolve everyday for an elevated lifestyle for its new age-customers.
Challenge
Change being the only constant in this rapidly evolving world, updating lifestyle for a better tomorrow takes the center stage for the new-age consumer. Striving to evolve every day for an elevated lifestyle is not just the core purpose of our existence but also the heart of elementary human truth, resulting in agility, innovations, and spurring growth.
Objective
• The website was designed to build awareness, showcase imagery, and enhance Modenik's corporate image. • The site was to be a calling card for a multitude of external and internal stakeholders that connects with a vast and varied palette of new-age audiences who are agile forward-thinking and progressive. • Communicating the story of Modenik in a compelling manner that's relatable and resonates with its users. • Deliver a best-in-class website experience that was engaging, appealing, showing Modenik's core values.
Strategy
-As a house of established brands, Modenik Lifestyle is rapidly building itself as a top corporate association in the lifestyle space. -The strategy of the website is amalgamation of Audience, Business and Persona truth. The fundamental idea and intent of the design ethos is to find a balance of all 3. The red color defines passion, vigor, love and life and the gradation reflects effortless progression.
Data
Results- Average page views- 6939 Average users- 1150 Average User Duration- 2.16 min
Solution
-The Triangle within the Modenik Logo represents the 3 realms of human existence: the body, mind, and the soul rooted to elements of nature -The triangular shape symbolizes creativity, harmony, ascension, proportion, manifestation, integration, culmination change, growth & a higher state of being rooted to the elements of nature. -The homepage banners emphasised the company's Human First strategy along with the core values to show a strong corporate presence. -Some of the keywords that inspired both the textual and visual content in the website creation process were young and energetic, progressive, inventive, connected, inclusive, modern, and aspirational. - We added each brand's lookbooks to reflect what each brand specialises in. The portal also provided a sneak peek at the firms' latest advertising efforts. -Modenik Lifestyle was exhibited in all its splendor, allowing customers to sense the company's scale, infrastructure & market positioning -All the elements came together to create a best-in-class website experience that was engaging, and attractive and embodied Modenik Lifestyle's core values.
Results
Modenik Lifestyle was designed to reflect the company's products, services, and, ultimately, the full house of brands. The spirit of brands that we exhibited on the website, from being aesthetically attractive to polished and professional, effectively drew 1150 average users over a span of 2 months, who recognized all of Modenik's prominent brands. The usage of patterns, graphics, icons, and photographs all contribute to Modenik's unique appearance, which resulted in average page views of 6938. Users explored and saw each brand's lookbooks to become acquainted with what it specialized in. The general appearance and feel of Modenik's website were designed to categorically express our human-first approach to our users. Modenik Lifestyle was also designed to guide the users to explore more options and challenge themselves with elevated lifestyle choices. We attempted to present our website as a "personality" and match it with our brand's aspirations. As a result of matching the brand's personality, Modenik was able to generate an average user duration of 2:16 minutes. It was imperative that the website encourages evolving and elevating. We used vivid and defining symbols and designs and positioned them in high-traffic places on the site. This type of connection and interaction was vital since the relationships and connections we form are what actually shape our persona. We made certain that the design and content were both comprehensive. We needed users to agree on colors, trends, and language in order for our website to appeal with brands and audiences. And we believe the website delivered it.
