Summary
Headline: Love in Every Click: Unleashing AMP for Unprecedented Engagement & User Profile Enrichment for Valentines Day. Summary: IGP team embraced innovation by harnessing the power of AMP email to enhance the interactivity of our content. In addition, worked towards user profile enrichment leading to relevant recommendation targeting in future.
Challenge
Below were the key challenges: 1.Valentines season is the the biggest revenue driver for IGP and hence, it was important to engage with users in the most innovative way possible. 2.In addition, we wanted to drive better conversions by sharing relevant recommendations to users and this could be done best by knowing their preferences. 3. To improve the Click Rate which was 0.32% on an average.
Objective
The objective was as below: 1. Use email innovations to make the email more interactive 2. To improve the click rate by at least 10% . 3. Traditionally
Strategy
Data
Solution
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