Summary
Headline: Happy holidays, happy kids. The campaign was conceived to send a message to the parents that holidays create memorable family time. The other thing which the campaign wanted to address was that when kids travel more they learn.
Challenge
Post Covid there has been a cacophony in the travel and tourism industry because of revenge tourism. To address the relevant set of consumers by utilising the innocent persuasive power of kids. Because most of the brand discovery in our category happens through membership push category.
Objective
To build desire for the brand by harping on the innocent persuasive power of the children.
Strategy
We leveraged the Cricket Asia Cup & Cricket World Cup, 2023 to seed in our brand through a series of films and an impactful 360 degree integrated marketing campaign.
Data
Solution
We decided to do a series of films in which we tried to persuade the consumer to become a member of Club Mahindra using the innocent p
Results
