Summary
In conclusion, our objectives encompass a holistic approach to online success. By creating effective landing pages, aligning content with user intent, optimizing for featured snippets, improving rankings, addressing "People also ask" questions, and enhancing technical aspects, we aim to provide a seamless and engaging user experience. These efforts are geared towards boosting website visibility, attracting a broader audience, and ultimately achieving higher levels of user satisfaction.
Challenge
Bajaj Finserv Markets started their online presence a few years back. Looking at their parent company's success (Finserv), Bajaj decided to create a strong online presence as the they witnessed the latter's growth increasing by multi-fold in terms of lead conversions for various categories. Low Search Rankings: Address the challenge of achieving higher search rankings to enhance your website's discoverability. Redundant Content: Streamline the content strategy by eliminating multiple pages with similar purposes to reduce redundancy. Irrelevant Internal Linking: Enhance the user experience by reevaluating and restructuring internal linking for better navigation. Spammy Backlinks: Safeguard the site's credibility by mitigating the impact of spammy backlinks and maintaining trustworthiness. Content Structure Issues: Optimize the organization and flow of your content for a more user-friendly experience. User Experience Concerns: Prioritize a user-friendly interface and experience for improved usability. Unintentional Indexing: Prevent unintended indexing of staging links to maintain site integrity.
Objective
1.) Keyword Ranking Improvement 2.) Increase in Organic Session 3.) Decrease in Cost per Session 4.) Increase in Non-Brand Clicks
Strategy
1.) Landing Page Creation, 2.) Content Flow of the page as per Intent 3.) Featured Snippet Optimization 4.) Ranking Improvement 5.) Optimizing Q&A and Content As Per People Also Ask 6.) Technical Implementation
Data
Keyword Ranking Improvement: Enhance the website's search visibility by elevating keyword rankings. This involves targeting relevant keywords, optimizing content, and building high-quality backlinks to secure prominent positions in search engine results pages (SERPs). Increase in Session Duration: Focus on enriching the user experience to prolong session durations. By offering valuable content, intuitive navigation, and engaging features, users are encouraged to spend more time on the site, leading to a deeper connection and a better understanding of the content. Decrease in Cost per Session: Optimize advertising and marketing campaigns to reduce the cost per session. This can be achieved through efficient targeting, compelling ad creatives, and a well-defined audience, ultimately driving more sessions while keeping costs under control. Increase in Non-Brand Clicks: Attract a wider audience and reduce dependency on brand-related searches by increasing non-brand clicks. This involves expanding your reach through long-tail keywords, creating content that caters to various user needs, and optimizing on-site elements to enhance click-through rates for non-branded searches.
Solution
Landing Page Creation: The primary objective is to design and develop effective landing pages that not only capture the user's attention but also encourage them to take desired actions. This involves creating compelling and user-friendly landing pages that are tailored to specific marketing campaigns, ultimately driving user engagement and conversions. Content Flow of the Page as per Intent: To ensure a seamless user experience, it's crucial to align the content flow of each page with the user's intent. This objective involves crafting content that caters to different stages of the user journey, providing information and guidance that matches their specific needs. By understanding the user's intent, we can tailor the content flow to guide them effectively, resulting in a more satisfying and informative experience. Featured Snippet Optimization: Improve search visibility by focusing on featured snippet optimization. This objective entails crafting content that succinctly answers common search queries, making it more likely to be featured as a snippet at the top of search results. By addressing these queries effectively, we aim to capture this prime real estate on SERPs, thereby increasing organic traffic and enhancing our online presence. Ranking Improvement: Elevate keyword rankings across the board by implementing strategic SEO practices. This includes thorough keyword research, on-page and off-page optimization, and monitoring SERP performance. The goal is to secure higher positions in search results, attract more organic traffic, and bolster the website's authority. Optimizing Q&A and Content as Per People Also Ask: Enhance user engagement by addressing questions in line with the "People also ask" section. This objective involves creating content that answers these related queries effectively, increasing the chances of appearing in this section. By being a valuable source for additional user questions, we aim to foster a deeper connection with the audience and drive more organic traffic.
Results
1.) Keyword Ranking Improvement in 10 months - 152% 2.) Increase in Organic Sessions in 10 months - 85% 3.) Decrease in Cost per Session in 10 months - 2.6 4.) Increase in Non-Brand Clicks in 10 months - 93%
