Summary
In this SEO campaign, we fixed technical issues with a thorough website audit. We used smart keywords to guide our content strategy. We made category pages more attractive for visitors. We cleaned up our website by removing unnecessary pages and fixing broken links. Our CRO efforts boosted conversion rates by 7%. We simplified our navigation menu for better search engine understanding. Creating special content and sale pages during festivals, we saw a huge 2416.1% increase
Challenge
The Rug decor languished in near silence with minimal clicks, severely impacting our online visibility. The meagre monthly revenue of $899 cast a shadow over our brand's potential. This struggle lay in the need to revamp our SEO strategy to enhance clicks, drive traffic, and ultimately elevate our revenue streams.
Objective
Rug Decor faced a critical challenge as its website suffered from insufficient clicks, significantly impacting revenue. The key performance indicators (KPIs) centered around enhancing non-branded relevant keywords traffic through strategic product category optimization. This approach aimed to boost revenue through improved SEO. The campaign's objective was clear: elevate online visibility, attract targeted traffic, and subsequently drive revenue growth. The outcome exceeded expectations, with a remarkable 2416.1% surge in revenue by the end of the campaign. This substantial growth not only validated the effectiveness of the implemented strategy but also underscored the pivotal role that a robust SEO presence plays in transforming digital performance and financial outcomes for The Rug Decor.
Strategy
Our orchestrated strategy for The Rug Decor's SEO overhaul followed a systematic and impactful step-by-step approach, each move strategically aligned with key performance indicators (KPIs) to drive tangible outcomes. The journey commenced with a meticulous technical audit, identifying and rectifying underlying issues in the digital infrastructure. Insights gleaned from this audit informed the subsequent phases. Keyword research became the cornerstone, guiding content strategy and optimization to maximize online visibility. Recognizing the importance of first impressions, category pages were optimized with contextual content, creating an inviting digital storefront for enhanced user engagement. The strategic deletion of unnecessary pages addressed index bloat, simplifying the indexing process for vital money pages. Resolving broken pages and optimizing internal links improved the overall user experience and search engine visibility. Conversion Rate Optimization (CRO) emerged as a focal point, resulting in a remarkable 7% uplift in the purchase stage conversion, effectively transforming visitors into customers. The revamping of the navigation menu from a JavaScript-dependent structure to a more user-friendly HTML-based design streamlined navigation for both users and search engine crawlers. Crafting content assets tailored to users at different stages of their journey and creating dedicated festive sale landing pages marked the final chapters of the strategy. These pages not only attracted more visitors during the festive season but also successfully converted them into customers. The encompassing technical refinement, content optimization, and strategic enhancements, delivered an extraordinary 2416.1% increase in revenue. The success of each tactical move showcased the symbiotic relationship between a well-executed SEO strategy and substantial business growth
Data
During content pruning, a meticulous analysis of Google Search Console (GSC) and GA4 data dictated which demographics pages needed to be removed. Leveraging OnCrawl, we pinpointed money pages had thin content issues and promptly addressed the concern. In sync with this data-driven approach, we intricately mapped the GA-4 purchase journey, aligning it with conversions. This enabled us to pinpoint critical areas for enhancing the conversion rate, directly translating to increased revenue. The power of data unfolded, shaping a strategy that not only pruned inefficiencies but also paved the way for substantial growth.
Solution
We meticulously crafted tailored pages catering to individuals at various stages of their buyer journey. From informative guides, utility tools (calculators) for those exploring options to engaging content for users like, our strategy aimed to provide content for users exactly where they were in their purchase process. Festive seasons became a canvas for our creativity, as launched festive sales and landing pages (Independence day, Thanksgiving , Black Friday). Offering not just products but a celebration of the season.This approach not only drove conversions but also fostered a sense of occasion for our customers. Our experimentation extended in content side by targeting Google Discovery section as discovery channel to capture the attention of a broader audience. By creating tailored content we opened new pathways for traffic acquisition. The content we devised wasn't just informative; it was strategically designed to align with the interests and preferences of our target audience.
Results
In the span of January 23 to October 23, our SEO campaigns witnessed a monumental transformation, catapulting our digital presence to unprecedented heights. Commencing with 130 keywords, our journey culminated in a staggering 679 keywords securing top 10 positions on Google, marking a remarkable 422.3% increase in SERP rankings. Digging into the specifics, our conquest of top 3 positions saw an exceptional surge, escalating from 1 keyword to an impressive 193 – a substantial 1920% increase. The domain of top 4-10 positions experienced an even more extraordinary leap, soaring from 108 to 679 keywords – an astonishing 5238% increase. (Source: Oncrawl + Google Search Console) (Semrush) Simultaneously, our pages ascended across different positions throughout the website. Those securing the top 1 position rose from 213 to 442, marking a commendable 107.5% increase. Pages claiming positions 2-3 exhibited a notable surge, ascending from 178 to 479 – a remarkable 169.1% increase. The realm of top 4-10 positions showcased robust growth, with pages climbing from 389 to 806, reflecting a strong 107.1% increase.(Source: Oncrawl + Google Search Console) With this surge in visibility, our clicks mirrored the upward trajectory. Clicks for top 1 positions surged from 119 to 399 – an increase of 235.2%. The clicks for positions 2-3 witnessed a staggering rise from 25 to 433, showcasing a remarkable 1632% increase. Clicks for top 4-10 positions increased from 117 to 937 – a substantial 700% rise.(Source: Oncrawl + Google Search Console) Dedicating efforts to Conversion Rate Optimization (CRO) resulted in a noteworthy 7% uplift in the purchase stage conversion, translating to an additional 7% increase in overall conversions. These strategic moves culminated in a phenomenal 2416.1% increase in revenue, accompanied by a 432% surge in organic sessions and a substantial 453.5% increase in new users.(Source: Google Analytics 4)
