Summary
Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies involved keyword categorization, technical audits, quality backlinks, and impactful web stories. Over 700 optimized pages & strategic content clusters improved onsite navigation. The outcome was remarkable – a 444% rise in top 3 non-branded keyword rankings, a 425% surge in search potential, & substantial growth in organic sessions.
Challenge
Challenges: Keyword Relevance: Identifying and categorizing relevant keywords demands ongoing efforts to align with evolving search trends and user intent. Technical Audit Complexity: Conducting a comprehensive technical audit requires expertise and diligence, addressing indexing, crawlability, page speed, and server-related issues. Backlink Quality: Ensuring the generation of high-quality backlinks is challenging, requiring continuous efforts to maintain authority and relevance. Web Stories Impact: The effective implementation of web stories demands creativity and alignment with audience interests to achieve the desired increase in organic traffic. Content Value: Creating valuable content that resonates with the target audience and aligns with SEO objectives is an ongoing challenge, requiring a deep understanding of user needs. Topical Relevance: Maintaining relevance in web stories and content topics, particularly in rapidly changing areas like financial markets.
Objective
Objectives: Enhance Brand Visibility: Elevate brand presence through non-branded keywords, ensuring the brand is prominently displayed on the first page of search engine results. Optimize Search Engine Rankings: Strategically improve search engine rankings for non-branded keywords, aiming for top positions to maximize visibility and organic traffic. Organic Audience Expansion: Organically grow the audience base by enriching website SEO through the creation of valuable content and efficient brand promotion.
Strategy
1.Content Clusters: Incorporated Content Clusters to improve navigation structure and provide comprehensive and authoritative information. TOFU (Top of the Funnel): Created content addressing introductory stock market investment topics. MOFU (Middle of the Funnel): Provided content related to Demat Accounts and their benefits. BOFU (Bottom of the Funnel): Focused on content related to Demat Account options and openings. 2.Onsite Content: Created and optimized over 800 pages to ensure contextual relevance and align with user search intent. Used Programmatic SEO to create high search potentially relevant pages on the website 3.CTR Enhancement: Identified high search volume keyword themes and suggested Featured Snippet Recommendations to enhance click-through rates. 4.Indexing Issue: Recommended adding an Index, follow tag on commodity trading pages, resulting in a 100% increase in Organic Traffic. 5.Web Stories Implementation: Implementation of Web Stories on relevant topics led to a 500% boost in Organic Traffic. 6.Generated Quality Backlinks: Obtained backlinks from high domain authority websites, improving keyword ranking for "Open Demat Account."
Data
1. Content Clusters: In an effort to enhance the website's navigation structure and provide authoritative information, Content Clusters were strategically incorporated. TOFU (Top of the Funnel): Developed introductory content focusing on fundamental stock market investment topics. MOFU (Middle of the Funnel): Provided comprehensive content centered around Demat Accounts and their associated benefits. BOFU (Bottom of the Funnel): Emphasized content detailing Demat Account options and the process of account openings. 2. Onsite Content: A meticulous approach was taken to create and optimize more than 800 pages, ensuring contextual relevance and alignment with user search intent. Programmatic SEO techniques were employed to generate high-search-potential pages on the website. 3. CTR Enhancement: Through the identification of high search volume keyword themes, the implementation of Featured Snippet Recommendations was suggested to improve click-through rates, enhancing overall user engagement. 4. Indexing Issue: Addressing an indexing issue, the recommendation to add an Index, follow tag on commodity trading pages resulted in a remarkable 100% increase in Organic Traffic. 5. Web Stories Implementation: The strategic implementation of Web Stories on pertinent topics yielded a substantial 500% boost in Organic Traffic, contributing to an enriched user experience. 6. Generated Quality Backlinks: A focus on acquiring backlinks from high domain authority websites proved instrumental in improving keyword rankings, particularly for the term "Open Demat Account." This initiative has positively influenced the website's overall visibility and credibility in relevant search results.
Solution
Innovation: Revamped content structures for over 800 pages to align with top-ranking websites in competition. Provided Internal Linking Recommendations for Core Business Keywords to achieve top positions. Introduced 'Web Stories' to significantly increase Organic Traffic and user engagement. Focused on trending news topics to keep content fresh and relevant. Shared recommendations to improve CTR, including Featured Snippet & People Also Ask suggestions. Addressed technical challenges, revitalizing performance and restoring search engine rankings.
Results
Achieved a 473.22% increase in Non-Branded Keywords ranking in Top 3 positions in Jul'23 compared to Aug'22. Saw a 176.39% increase in Search Potential from Non-Branded Keywords ranking in Top 3 positions in Jul'23 compared to Aug'22. Experienced a 358.54% growth in organic sessions in Jul'23 compared to Aug'22. Witnessed a 326.65% upsurge in New User Acquisition in Jul'23 compared to Aug'22. Attained a 458% Increase in Non-Branded Clicks in Jul'23 compared to Aug'22. Achieved a 255% Increase in Non-Branded Impressions in Jul'23 compared to Aug'22.
