Summary
Lacing Up Success with 11X Revenue Growth in 5 Months, for their Boots Campaign Infidigit's strategic SEO wizardry has propelled the Superbalist's boots category to extraordinary heights. With a phenomenal 1000%+ surge in organic transactions and an astounding 1096.93% increase in organic revenue, Superbalist has cemented its status as the go-to destination for stylish boots. Through meticulous optimization techniques and unwavering commitment, the brand has captivated fashion-forward shoppers, ensuring sustained growth.
Challenge
Our marketing challenge centered on optimizing our Top-Level Pages (TLPs) to enhance the user experience. One of the primary hurdles we faced was the presence of irrelevant products on these pages. This issue posed a risk of confusing users and discouraging them from exploring the products they were actually interested in, ultimately leading to a suboptimal user experience. Another significant challenge we encountered was the low visibility of crucial keywords within the boots category. This limited our ability to attract organic traffic and reach potential customers searching for these specific products. Additionally, we grappled with the inability to incorporate H1 tags on our website, which had a detrimental impact on our ranking efforts for key keywords. In summary, our marketing challenge emerged from the need to declutter our TLPs, address keyword visibility issues in the boots category, and overcome technical limitations related to H1 tags.
Objective
Our marketing opportunity lies in tapping into the 2023 boots market potential with Infidigit's game-changing SEO strategies. Supported by compelling data: 1. To boost the contribution of revenue from Boots-related pages to the overall Organic Revenue by 400%. 2. Increase in Organic Revenue above 700%: We aim to achieve a threefold increase in organic revenue by recognizing untapped growth potential in the boots market. 3. To boost the contribution of transactions from Boots-related pages to the overall Organic Transactions by 200%. 4. Increase in Organic Transactions above 500%: Surpassing the 500% mark in organic transactions highlights the demand for boots products and the opportunity to boost conversions. 5. To enhance the contribution of sessions from Boots-related pages to the overall Organic Sessions by 200%. 6. Increase in Organic Sessions by 300%: Our goal is a 300% increase in organic sessions, leveraging the sizable audience actively seeking these products. In summary,
Strategy
To address our marketing opportunity, we formulated a comprehensive strategy designed to unlock the 2023 boots market potential through strategic SEO tactics. Here's an overview of our approach: 1. Technical Implementation: - Resolved Page-Level Issues: - Page Speed - Broken Link Correction - Right Canonical Links 2. On-Site Success Strategies: - Keyword Intent Mapping: - New Boots Pages Creation - Keyword Analysis - Crafting and Refreshing Content - Updating Meta Tags - H1 Provision - Internal Linking Strategy 3. The Outer Bounds Approach: - Blogger Outreach and Quora
Data
Our strategy to unlock the 2023 boots market potential and optimize our SEO efforts was firmly rooted in data-driven decision-making. Here's an in-depth exploration of how data inspired and shaped our approach: 1. Fine-Tuning the Website: - Resolved Page-Level Issues: Data analysis played a pivotal role in identifying and prioritizing page-level issues, ensuring a targeted and effective resolution. - Rapid Rendering: Data-driven insights underlined the critical importance of website speed for user satisfaction and SEO rankings. - Broken Path Rectification: We systematically identified broken paths and links that were adversely affecting website navigation. - Navigated Canonical Corrections: Data analysis highlighted duplicate content issues and their negative impact on SEO. 2. On-Site Success Strategies: - Intent Mapping: Our intent mapping strategy was informed by meticulous data analysis, ensuring that our content precisely matched user search intent within the boots market. - Crafted Dedicated Boots Pages: Data-driven search term analysis allowed us to identify high-value keywords. - Search Term Analysis: Detailed data-driven search term analysis enabled us to target keywords with precision. - Crafting and Refreshing Content: The regular updates and creation of content were driven by data insights. - Revamping Meta Tags: Data-driven insights prompted us to optimize meta tags. - Elevated H1 Provision: Our strategic incorporation of H1 tags was based on data-informed decisions. - Intra-site Linking Strategy: Data revealed the importance of effective intra-site linking for user navigation and SEO. 3. The Outer Bounds Approach: - Blog Link-Up: We harnessed data to identify high-domain authority external blogs and authoritative platforms for backlinking. - Seizing Opportunities from Dead Connections: Data analysis pinpointed opportunities within dead connections and partnerships. - Query-Response Site References: Data-driven insights highlighted the potential of query-response sites in establishing our authority in the boots market. In conclusion, our strategy was deeply rooted in data-driven insights.
Solution
To bring our data-driven SEO strategy to life and enhance the user experience, we implemented creative and innovative solutions: 1. Glossary Page: - We created a glossary page to consolidate newly created pages, addressing the absence of top navigation space. This page was added to the static footer to prevent new pages from becoming orphaned and included internal links for user-friendly navigation. 2. Above-the-Fold Content: - A small, engaging content section was placed above product listings on relevant landing pages to capture user attention and improve rankings through user-focused content. 3. FAQ Content: - FAQs with answers were added to selected pages to enhance the content structure and provide quick solutions to common user queries. 4. Contextual Footer Links: - Contextual footer links were strategically added to boots-related pages, facilitating user navigation and enhancing engagement. These links also boosted page authority, positively impacting search engine rankings. 5. AI-Generated Keywords: - AI-powered keyword research informed our content optimization, aligning it with user preferences and search engine algorithms. This improved website indexing, visibility, and crawling efficiency. Our strategy artfully combined data insights with creative implementations. We prioritized user experience through a glossary page, above-the-fold content, and FAQs, while optimizing SEO with contextual footer links and AI-generated keywords. This holistic approach aimed to engage users, improve rankings, and unlock the 2023 boots market's full potential.
Results
In May 2023, our Boots Campaign delivered exceptional results, showcasing the campaign's substantial impact: 1. Helped to increase Revenue contribution from Boots-related pages to overall Organic Revenue by 853%. 2. Boosted overall Organic Revenue by 1083% in May 2023 as compared to December 2022. 3. Helped to increase Transaction contribution from Boots-related pages to overall Organic Transactions by 892%. 4. Boosted overall Organic Transactions by 1001% in May 2023 as compared to December 2022. 5. Helped to increase Sessions contribution from Boots-related pages to overall Organic Sessions by 485%. 6. Boosted overall Organic Sessions by 499% in May 2023 as compared to December 2022. These results provide compelling evidence of the campaign's success in achieving its objectives. The significant growth in organic revenue, transactions, sessions, clicks, and impressions underscores the positive impact of our strategy on user engagement and brand visibility within the boots market. The campaign's ability to outperform benchmarks from December 2022 demonstrates its effectiveness in driving organic growth and achieving exceptional results.
