Summary
Scaler, a leading ed-tech upskilling platform, attained 95% inbox delivery rate and up to 50% open rates.
Challenge
Scaler's email campaigns grapple with the issue of their mailers frequently being directed to the promotions tab. This significantly hampers engagement metrics such as Open Rate and Click Through Rate, ultimately resulting in decreased conversion rates.
Objective
The primary objective of Scaler's email campaigns is to strategically deploy compelling mailers that resonate with and captivate the intended audience, thereby enticing them to enroll in courses and elevate their skill sets. Through these campaigns, Scaler aimed to create an impactful connection with the recipients, sparking their interest and motivation to pursue further education and skill enhancement.
Strategy
Ensuring emails land in the primary Inbox for every campaign is crucial for Scalar. They achieve this by seamlessly integrating domains with their Customer Data Platform (CDP). This tight connection ensures emails are relevant, personalized, and align with recipient preferences. By leveraging CDP insights, Scaler crafts targeted campaigns, maximizing the chances of Inbox placement. This integration also allows continuous refinement, adapting strategies based on engagement data for sustained success in reaching the audience's main Inbox.
Data
Scaler, the ed-Tech leader achieved a remarkable 95% inbox delivery rate and saw up to 50% open rates, surpassing their competitors by 37% and 15% respectively. Additionally, spam and bounce rates decreased by 37% and click-through rates increased by 2%, outperforming their competitors by 3%. These impressive numbers highlight agency's expertise in optimizing email deliverability and creating engaging content.
Solution
During the initial warm-up phase, agency ensured our mailers landed in both the Inbox and Primary tab, optimizing our delivery strategy for maximum visibility. Agency actively segmented our audience and further grouped them logically, conducting A/B tests on subject lines and content. This meticulous approach ensured precise inbox placement. Continuous monitoring and timely updates to our clients were a priority, guaranteeing an elevated level of customer service experience tailored to their needs. Agency's focus on real-time monitoring and swift adjustments aimed to elevate the overall customer service experience, ensuring responsiveness and adaptability to meet evolving client expectations.
Results
Inbox Deliverability : 95% Email Open Rates: Up to 50% Spam & Bounce Rate: 5% Click Through Rate: 3%
