Summary
Offered consumers a milkshake experience via the product and campaign which brough alive their senses.
Challenge
Become the third largest milk-shake brand in India post-campaign. KPI: Market share gain INTENSIFYING COMPETITION: Adding to the challenge, competitors were ramping up their investments and advertising spends, making it increasingly difficult for Winkin' Cow to establish itself and gain a competitive edge. The difficulty of this challenge was notably high due to the saturated and cluttered nature of the milkshake market. With over 40 players vying for consumer attention and loyalty, rising above the noise, breaking through existing consumer habits, and securing a significant market share were formidable tasks. The need for a strategic refresh and the ability to effectively differentiate the brand in a crowded marketplace presented a demanding and critical business situation.
Objective
Reinvigorate Winkin' Cow's
Strategy
Data
Solution
Results
