Summary
TrueBalance undertook a campaign to heighten visibility in the Fintech market with the respective objectives. Results showcased achievements, with the average rating growing to 4.3, app visitors experiencing a 291.31% organic growth, app acquisition soaring by 392.85%, conversion rate rising from 40% to 70%, and backlinks increasing to 7.19k. The campaign positioned TrueBalance as a prominent player in the Fintech landscape and helped establish "Think Fintech, Think TrueBalance"
Challenge
Challenge: Amplify the inherent visibility of True Balance app amidst the swiftly growing Fintech market Objectives: - Boost the app rating on the Play Store to 4 or higher while enhancing overall sentiments - Achieve a 4X surge in organic growth within 11 months by concentrating on increasing both app visitors and installations
Objective
True Balance, a mobile financial platform which provides digital wallets, insurance, cash loans, and more mainly to financially underserved customers in India, aimed to scale up their app ratings and sentiments on the Play Store. We took up the task of establishing TrueBalance among its competitors organically with the long-term goal of App Store Optimisation and establishing the sentiment of "Think Fintech, Think TrueBalance". The SEO team devised robust ASO strategies to improve their organic app downloads and to bridge the gap between objectives and results.
Strategy
#1. Off-Page Activities and Content Promotion Boosting App Authority Worked on strategies to give the True Balance app a real boost in credibility. This involved establishing a strong presence across reputable platforms and building a positive online reputation. Revving Up Keyword Rankings Meticulous keyword research with good search volume and optimization, aligning with the app's offerings to seamlessly connect with user searches. Content Creation Magic Utilised diverse content formats on high-domain authority websites Video Submission Bookmarking Image Submission Profile Creation #2. App Health and stability suggestion: Stand Out in the Play Store Revamped play store presence with eye-catching visuals, strategic keywords and compelling descriptions highlighting the app features and benefits Boost Organic Downloads Deployed tactics to improve discoverability, incorporating ASO techniques, and enhancing the app's overall appeal to increase organic downloads without any paid promotions. Maximise Revenue and Conversion Worked on refining the user journey within the app, optimising in-app purchases, and strategizing promotional offers Enhance App Health Swiftly addressed bugs and glitches, regularly updated features, and ensured a smooth user experience #3. Embracing Sentiments Amplify App Store Traffic and Conversion Crafted an environment that not only attracted more visitors but also optimised their experience for higher conversion, achieved through user-friendly navigation and seamless interactions. Focused on App Rating Dedicated efforts to create a positive user experience, translating into higher app ratings. Actively listened to user feedback, promptly addressing concerns and fine-tuning features to meet user expectations and boost ratings. Foster More Organic App Reviews Championed an atmosphere encouraging frequent and organic user experiences. Cultivated a user-centric approach that naturally prompted dynamic and authentic feedback. Enhance App Credibility and Keyword Rankings Focused on consistently delivering a high-quality experience to enhance the app's credibility. Simultaneously, strategically aligned keywords with user sentiments, contributing to improved rankings and heightened visibility in relevant searches.
Data
Wrote a compelling app description as our app description is your chance to sell your app to potential users. We wrote a clear and concise description that highlights app's benefits and features. Apart from it created and executed weekly and biweekly strategies related to keyword ranking, Off page backlinking and content promotions, embracing sentiments (reviews). We had also targeted the Hinglish keywords along with the Hindi and English with the high search volume that help us to target the low mid segment. Did experiments with different keywords and keyword phrases. It's important to find keywords that your target audience is actually searching for. Created eye-catching screenshots and app previews, they need to be visually appealing and informative. Used high-quality images and videos, and made sure that our screenshots accurately represented the app's features.
Solution
Results
- AVG Rating Growth: Elevated from 3.6 to 4.3. - App Visitors: Achieved 291.31% organic growth. - App Acquisition: Secured a 392.85% organic growth. - Conversion Rate: Increased from 40% to an impressive 70%. - Backlinks: Boosted from 400 to 7.19k.
