Summary
Innovation in Messaging and Positioning. The "Groom It Yourself" messaging was an insightful way to position Vega trimmers as enabling convenient at-home grooming for men. The messaging aligned well with consumer insights Integrated Multichannel Approach: The campaign leveraged a diverse mix of platforms and strategies including TVC, digital, social, influencers, PR, and partnerships. The combination created an impactful launch
Challenge
Vega's key objective was to expand & solidify its position in the men's grooming category and create an offering that can increase its market share. With this new product launch we want to create awareness that Vega has men's grooming products too. Challenges Vega has been renowned for female hair grooming and styling solutions for two decades. Building a new association and trust in men's grooming category was a challenge • How can grooming routine at home for men be versatile and convenient How do we stand out?
Objective
Vega has b
Strategy
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Solution
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