Summary
To demonstrate Amazon's commitment to a gender-neutral culture, we designed a limited-edition tape that will seal the Amazon brown box bringing packages to every doorstep wrapped in a special message. In June, Amazon boxes being dispatched from fulfillment centers in Delhi, Mumbai, and Bengaluru carried the special tape with the Pride flag of 11 colours, reflecting the diversity of the LGBTQIA+ community and the spectrum of human sexuality and gender.
Challenge
Amazon India has built an inclusive workspace with employees from the LGBTQAI+ community across diverse jobs – from product managers to art directors to pack associates at fulfillment centers to HR managers to delivery associates. As a celebration of Pride Month in India, online shopping destination Amazon wanted to reinforce its commitment to diversity and inclusion; towards the employees, sellers, partners, customers, and many others who are proud to call themselves allies.
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