Summary
An Effective way to utilize data and market research to strengthen brand's positioning using Video content.
Challenge
Objective was to tap the correct TG on "End-to-End service capability" factor. To establish Top of Mind brand recall and to educate people on the importance of service in this category and Leverage the brand's leadership position and it as a provider of finest products and service Challenges were to generate Organic UGC VIDEO content from real customers, Reaching the right TG and More organized market with entrance of new players
Objective
The need was to achieve Top-of-mind awareness for the brand and to differentiate Fenesta's offering in "End-to-End" customer service.
Strategy
Our Approach is to Set brand positioning as, "Fine. Finer. Fenesta." Where ‘Finest' is used as an analogy for Fenesta
Data
Please see the Video embedded in G Drive link attached here with
Solution
Results
Please see the Video embedded in G Drive link attached he
