Articles and stories

The headline of the submission: Uniquely Designed Omnichannel Retail Journeys on WhatsApp The success Fossil continues to see from the channel and campaign is a testament to its acceptance by the cust

The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.

ACHIEVING THE PERFECT BALANCE VIA ONESEARCH In recent years, shoppers in Indonesia showed a growing reluctance to buy goods from online marketplaces due to the fear of receiving fake products. Hence,

Faced with the challenge of outperforming competitors in search, we strategically prioritized high-intent BOFU keywords with lower difficulty. Balancing the need for swift results with incremental lea

TrueBalance undertook a campaign to heighten visibility in the Fintech market with the respective objectives. Results showcased achievements, with the average rating growing to 4.3, app visitors exper

Targeting the elusive UK CXOs in United Kingdom First time leveraged cookie-less audience targeting to maximize & increase on-target reach along with 1P account-based audience targeting to reach exist

Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies in

Achieving search dominance, we secured top positions for crucial queries, enhancing product discoverability, features, and acquisition. Topping "what is fixed deposit" and "Open fixed deposit," our ap

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Opting for a mobile-centric strategy, we aimed to capture attention and leave a lasting impression on our audience while they were on the move. Partnering with a mobile engagement platform, Cofsils en

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each

EduBridge India Triumphs with 3x Growth in Just 7 Months Beyond fixing technical issues, our holistic approach elevated user experience, E-E-A-T scores, and addressed algorithmic factors. The innovati

Title: 10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page

Title: A Data Driven Campaign to Boost Organic Revenue and Users Headout's traffic, severely impacted by COVID-19, saw a remarkable 394.0% increase in daily organic users, soaring from 11,377 to 56,19

Title: Quizziz Worksheets Achieve 10k+ Clicks Per Day in Just 3 Months. Organic Triumph in Education Evolution. Quizizz Worksheets Initiative achieved remarkable heights, generating over 10,000 daily

Weaving success for 16x Growth in Non-Brand Clicks Infidigit and Libas embarked on a successful journey by collaboratively setting objectives, tackled challenges, and seized opportunities, implementin

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

Info in attached PDF

360 ONE, through its innovative experiential marketing function, comprising over 1,000 exclusive and carefully tailored experiences for over 500,000 clients and prospects, has emerged as an architect

Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

How we won the whole year with a single day

Digitization of Dealer Partners

The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remembere

Manifesting A Stylish India! - For the first time ever in hairstyling industry, a brand has taken itself on the streets to give real time educational experience to the consumers whereby an OG celebrit

Kamasutra Condoms, driven by Gen Z's digital preferences, launched Kamaverse, a Metaverse platform challenging taboos around sex. The media campaign achieved impressive results, reaching over 20 milli

Radio'd Billboard Turns Mumbai Commutes into an Experience! Transforming the Prime Day experience, Amazon's innovative campaign fused tradition with technology to turn a series of billboards into live

The Kotak Ka-ching #UddChalo campaign stands out for its unique approach in reaching the target audience both physically and digitally. We ensured that the campaign made a powerful impact on consumers

Kotak Mahindra Bank presented two highly anticipated events in conjunction with BookMyShow - The Backstreet Boys' DNA World Tour and Trevor Noah's Off the Record-India Tour with the unique goal of pro

The Big Experience - Experience the absolute prowess of the Mahindra Scorpio-N

Kotak Meter is the world's first car insurance with cashback!

The Drive Of Fortune - Text and Drive Challenge was an interesting way to engage with the audience while propagating the message of driving safe.

Knight Club - Ekdam Fatafati App was launched at the start of IPL 2023 season to stay connected with KKR fans and received massive response since the launch. App was downloaded by over 50k fans in fir

The AHA Moment The campaign's success significantly contributed to brand building and business growth objectives. The improvements in registration-to-investment rates, cost efficiency, and overall inv

Amazon's Virtual Hunt Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Over 150,000 participa

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Airtel's Multi-Channel Mobile Marketing: Redefining Telecom Excellence Airtel responded to post-pandemic data demand by digitizing touchpoints and overhauling Postpaid plans in 2022, targeting a 40+ m

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Opting for a mobile-centric strategy, we aimed to capture attention and leave a lasting impression on our audience while they were on the move. Partnering with a mobile engagement platform, Cofsils en

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

Quitting is Winning with Nicotex: Our campaign was a powerful initiative by Nicotex to empower individuals of all ages struggling with smoking as a coping mechanism. The achieved reach surpassed the p

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

Tata Housing's #MeraGharMeraDesh: A Heartfelt, Patriotic Marketing Triumph! 'Mera Ghar Mera Desh' campaign masterfully blended AI innovation with emotional storytelling, capturing the essence of home

Digital Fabric Chronicles: A Human Touch Our program focused on adding a human touch to our narrative. We delved into the intricacies of the digital fabric, aiming to distill its complexity into relat

Season 18 of MTV Roadies reached the digital platforms with ARM Worldwide's innovative digital show. Crowned winner Nisman Parpia received a South Africa trip, a backstage pass, and the show "All Acce

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

#ShagunKeShares: Investments ki Smart Shuruaat Angel One's 'Shagun Ke Shares' campaign brilliantly transformed Diwali into a celebration of financial empowerment with Muhurat Trading as a new traditio

Making American Education Great Again The campaign was fundamentally stemmed in a socio-political background. The strategic challenge was based in how the "trump effect" had fueled negative conversati

Bank of Baroda's six-year partnership with PV Sindhu, the bank's brand ambassador, has been a cornerstone of their successful digital marketing campaign, #SmashItWithSindhu. The campaign, evolving ove

The campaign encouraged women to not view their increased weight, stretch marks and saggy skin as their weakness and celebrate their post-pregnancy bodies.

Headline: Kotak Business Banking - #DadMySuperstar Description: Watch Mr. Jugjeet Singh speak about his son, Ranveer Singh, and their relationship on Father's Day. It is profound, heart-warming, and i

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

Since Kotak Silk and the ‘Meri Udaan, Meri Pehchaan' initiative focuses on importance of women achieving financial independence, our objective was to focus on choosing the relevant influencers to am

We launched the ActivMoney campaign with a riveting action film featuring the fresh power couple Ranveer Singh and Keerthy Suresh to highlight the benefits of ActivMoney. In this film, the female prot

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

Positioning Royale Glitz as a celebrity: We aimed to position the luxury paint as the Instagram celebrity of the paint world—full of flair, appeal, and a dedicated following. Leveraging Newsmakers:

In 2022, K-Pop band BTS was ready to drop their first ever anthology album. For online audio streaming app Spotify, the task was to cash in on this global event and make K-Pop synonymous to Spotify. T

Our objective was to promote Wrapped- Spotify's unique annual music round-up IP that is a celebration of users' music choices. Our task was two fold, to get existing users to try out their Wrapped and

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

Innovation in Messaging and Positioning. The "Groom It Yourself" messaging was an insightful way to position Vega trimmers as enabling convenient at-home grooming for men. The messaging aligned well w

An Effective way to utilize data and market research to strengthen brand's positioning using Video content.

Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp

Empowers our users with financial knowledge to help them make Smart Investing Decisions From engaging YouTube shorts to in-depth educational content, we've transformed investing into a captivating mov

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

We collaborated with a remarkable father-son duo from Bollywood, Ranveer Singh, and his father, Mr. Jugjeet Singh, who is often less known to the audience. Considering his reserved nature and unfamili

Headline: Kotak Everyday Savings Account - #KharchePeBachat Description: Jeevan main chamatkar ho na ho, #KharchePeBachat zaroor hogi! Presenting the all-new Kotak Everyday Savings Account. Make 30 tr

Headline: Turning Mispronunciations into a viral phenomenon! In a world of finance seriousness, Fibe's CPO campaign turned pronunciation chaos into a 15.3M-strong sensation, proving that laughter is t

Our Kotak Merchant One Account campaign successfully transformed the narrative for small retailers across India, empowering them to embrace digitalization with passion and purpose. Through three compe

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

Bausch & Lomb's festive season campaign for multifocal lenses targeted people over-40s in metros, addressing the low awareness of Presbyopia. The campaign, centered around the character Mrs. Sharma, h

Empowers our users with financial knowledge to help them make Smart Investing Decisions From engaging YouTube shorts to in-depth educational content, we've transformed investing into a captivating mov

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your