Summary
SFMC (Salesforce Marketing Cloud) automation campaigns helped us to streamline & automate campaigns to rechurn failed leads in the system, ensuring timely and personalized communication with customers. These campaigns enhance efficiency, reduce manual intervention, and enable targeted messaging to drive better engagement, connectivity and customer satisfaction. We have achieved promising results with cost reduction by 75% and increase in contribution by 3%.
Challenge
1. High quantum of leads (48%) that were not contactable leading to higher cost of sale. 2. Sending brochures & project-related information was a manual process. 3. Customer experience not up to the mark. 4. High Quantum of leads were getting lost because of budget & location mismatch
Objective
1) Leverage automated & AI based technologies in Salesforce 2) Improve customer reach via automated SMS & email campaigns 3) Make relevant information readily available to customers 4) Minimize the lead drop & Imp
Strategy
Data
Solution
Results
