Summary
EduBridge India Triumphs with 3x Growth in Just 7 Months Beyond fixing technical issues, our holistic approach elevated user experience, E-E-A-T scores, and addressed algorithmic factors. The innovative use of AI-driven regex filters for long-tail keywords and nuanced queries set us apart. Our campaign's success, marked by non-brand click growth, keyword improvement, holistic problem-solving, and innovation, demonstrates our excellence and makes us deserving recipients in the applied category.
Challenge
aspiring to achieve a 3x surge in non-brand clicks within a year. Key objectives included securing top 5 rankings for keywords, escalating sessions, attracting new users, and amplifying non-brand clicks. Throughout the campaign journey, spanning from planning to implementation, we confronted significant challenges demanding strategic problem-solving and adaptability. These hurdles encompassed: Bandwidth and R&D: The tech team sought additional bandwidth for crucial research and development (R&D) for implementing technical SEO changes. Juggling organizational-level tasks with higher priority sometimes caused slight delays in executing SEO-related technical assignments. Involvement of Multiple Teams: Certain recommendations, like incorporating new elements such as reviews and testimonials, mandated collaboration from various teams including design and tech. Coordinating these efforts and reconciling diverse opinions added complexity, occasionally leading to implementation delays. Custom Tech Stack: Edubridge's unique and aged tech stack posed challenges, demanding extended durations for implementing technical changes. Compatibility issues and the need for bespoke solutions contributed to a prolonged timeline. Despite these challenges, our team showcased unwavering dedication, fostering collaboration across departments and devising innovative solutions. The campaign's success underscores our ability to adapt and thrive in a dynamic environment, ultimately delivering remarkable results for Edubridge India.
Objective
Edubridge, a prominent online education platform, found itself at a crossroads due to suboptimal online visibility, user experience, and conversion rates. Technical SEO issues, including duplicate content and non-secure URLs, posed significant challenges. User engagement and conversion rates remained stagnant in the rapidly evolving competitive landscape, necessitating a proactive, holistic strategy. Edubridge's leadership envisioned a comprehensive digital transformation, going beyond mere keyword rankings. The multifaceted SEO campaign kicked off by addressing technical intricacies, resolving over 80 instances of duplicate URLs, securing the website with HTTPS, and aligning JavaScript-masked links with Google's best practices. Content refinement focused on strategic keyword research and clustering, creating topical authority hubs, and aligning with user intent through competitor analysis. User-centric enhancements included a revamped interface, breadcrumb navigation, and optimized calls to action (CTAs), enriching the overall user experience.
Strategy
Our campaign is centered on a robust SEO strategy, tackling various optimization facets to achieve goals. The focus areas included: Technical SEO Improvements: Addressing critical issues, we rectified over 80 duplicate product URLs by assigning unique IDs. We eliminated duplicates from XML sitemaps and internal links, ensuring accurate canonical tags. Non-HTTPS canonical tags were fixed, signaling preference for secure versions. Core Web Vitals saw a 150% increase in good URLs, enhancing user experience. JavaScript-masked links were transformed as per Google's recommendations. Keyword Research and Content Optimization: Extensive research targeted Edubridge's courses, clustering keywords for dedicated hubs. Product content and relevant blog assets were re-optimized, boosting topical authority. Fine-tuned title tags and meta descriptions improved keyword rankings and CTR. Competitor analysis guided content enhancements, systematically aligning pages with user intent. Support Pages: Tailored support pages enriched internal linking, catering to various marketing funnels for increased brand awareness and engagement. Featured Snippet Optimization: Content was optimized for featured snippets, enhancing visibility in search results. UI/UX Enhancements: Breadcrumb navigation, improved internal linking, and user journey optimization elevated the experience. Tables of content facilitated smoother navigation. Conversion Rate Optimization (CRO): Modal window popups, strategically placed CTAs, and sticky CTAs were introduced to boost user engagement and conversions, guiding users toward desired actions. Our campaign integrated technical improvements, strategic content optimization, and user-centric enhancements, resulting in improved search visibility, user experience, and conversion rates.
Data
Unique Elements of the Campaign: Custom Regex Filters: We employed custom regex filters to target long-tail and specific keywords, allowing us to optimize our pages for more nuanced user searches. This innovative approach set us apart by addressing user queries in a highly targeted manner. Elevating E-A-T Score: Our two-pronged approach to boosting the E-A-T (Expertise, Authoritativeness, Trustworthiness) score stood out. We highlighted the expertise of Edubridge's coaches and showcased ratings and testimonials from former learners. This approach added significant credibility and trustworthiness to our campaign, enhancing our overall reputation in the eyes of users and search engines. Topical Authority: Our strategy of creating support pages tailored to different marketing funnels contributed to enhancing topical authority. This differentiation allowed us to engage users at various stages of their decision-making process, ultimately improving the user experience. In summary, our campaign's uniqueness lies in its innovative use of custom regex filters, comprehensive E-A-T enhancement, and targeted topical authority building. These strategies, combined with technical SEO improvements, keyword research, content optimization, and UI/UX enhancements, culminated in a campaign that successfully achieved its objectives while standing out in a competitive landscape.
Solution
Results
In seven months, our campaign showcased outstanding results, surpassing our expectations across key metrics. The first highlight is our remarkable success in keyword rankings, achieving a notable 2.7x (169.2%) increase in keywords within the top 5 positions. Simultaneously, our efforts translated into a substantial 2.7x (165.5%) boost in new users, indicating the campaign's efficacy in expanding our audience. The most noteworthy accomplishment lies in non-brand clicks, witnessing an exceptional 3x (204.3%) increase within the same timeframe. These achievements underscore the effectiveness of our strategies, demonstrating significant growth in visibility, user acquisition, and the overall impact of our campaign.
