Summary
EduBridge India Triumphs with 3x Growth in Just 7 Months Beyond fixing technical issues, our holistic approach elevated user experience, E-E-A-T scores, and addressed algorithmic factors. The innovative use of AI-driven regex filters for long-tail keywords and nuanced queries set us apart. Our campaign's success, marked by non-brand click growth, keyword improvement, holistic problem-solving, and innovation, demonstrates our excellence and makes us deserving recipients in the applied category.
Challenge
Despite having a comprehensive range of high-quality courses, Edubridge faced challenges in generating leads and enrollments through their website. To address this, the Edubridge team sought the expertise of search professionals with the goal of driving organic sessions and increasing lead generation.
Objective
Our campaign objective was to enhance Edubridge's online visibility and organic search quality, ultimately driving a 2x growth in non-brand clicks within 12 months. Key goals included improving rankings for keywords in the top 5 positions, increasing sessions, attracting new users, and boosting non-brand clicks.
Strategy
Our campaign focused on a robust SEO strategy, encompassing various facets of optimization to achieve our goals as shown below: Technical SEO Improvements: Addressing critical technical SEO issues, we rectified over 80 instances of duplicate product URLs, assigned unique IDs, and eliminated duplicates from XML sitemaps and internal links. We resolved canonical tags pointing to non-HTTPS versions, ensuring preference for secure HTTPS. Core Web Vitals improved with a 150% increase in good URLs, enhancing user experience. JavaScript-masked links were transformed per Google's recommendations. Keyword research and clustering targeted Edubridge's courses and formed dedicated hubs for precise optimization. We re-optimized product content, and fine-tuned title tags and meta descriptions, boosting keyword rankings and CTR. Competitor analysis guided content enhancements, systematically re-optimizing pages for user intent. Tailored support pages enriched internal linking, catering to various marketing funnels for increased brand awareness and engagement. Keyword Research and Content Optimization: Extensive research and clustering targeted specific search terms for Edubridge's courses. Precise optimization based on clusters and re-optimized product content strengthened topical authority. Title tags and meta descriptions were fine-tuned, leading to improved rankings and higher CTR. Competitor analysis guided content enhancements, addressing gaps, and improving pages. Support Pages and Featured Snippet Optimization: Tailored support pages enriched internal linking, serving users across marketing funnels. Content was optimized for featured snippets, enhancing visibility in search results. UI/UX Enhancements: Breadcrumb navigation, improved internal linking, user journey optimization, and CTA enhancements elevated the user experience. Tables of content facilitated smoother navigation. Conversion Rate Optimization (CRO): Modal window popups, strategically placed CTAs, and sticky CTAs were introduced to boost user engagement and conversions, guiding users toward desired actions. In summary, our campaign integrated technical improvements, strategic content optimization, and user-centric enhancements, resulting in improved search visibility, user experience, and conversion rates.
Data
In shaping our strategy, data served as our compass. Commencing with comprehensive keyword research using Ahrefs, we meticulously categorized identified keywords into two groups—existing pages and absent ones. For mapped keywords, our objective was to enhance rankings, while for non-existent ones, our plan involved page creation. Utilizing Google Search Console, we harnessed existing CTR data based on average positions to formulate projections. The entire approach was meticulously data-backed, ensuring precision and effectiveness in our decisions and strategies.
Solution
Custom Regex Filters: We employed custom regex filters to target long-tail and specific keywords, allowing us to optimize our pages for more nuanced user searches. This innovative approach sets us apart by addressing user queries in a highly targeted manner. Elevating E-A-T Score: Our two-pronged approach to boosting the E-A-T (Expertise, Authoritativeness, Trustworthiness) score stood out. We highlighted the expertise of Edubridge's coaches and showcased ratings and testimonials from former learners. This approach added significant credibility and trustworthiness to our campaign, enhancing our overall reputation in the eyes of users and search engines. Topical Authority: Our strategy of creating support pages tailored to different marketing funnels contributed to enhancing topical authority. This differentiation allowed us to engage users at various stages of their decision-making process, ultimately improving the user experience. Our campaign's uniqueness lies in its innovative use of custom regex filters, comprehensive E-E-A-T enhancement, and targeted topical authority building. These strategies, combined with technical SEO improvements, keyword research, content optimization, and UI/UX enhancements, culminated in a campaign that successfully achieved its objectives while standing out in a competitive landscape.
Results
In seven months, our campaign showcased outstanding results, surpassing our expectations across key metrics. The first highlight is our remarkable success in keyword rankings, achieving a notable 2.7x (169.2%) increase in keywords within the top 5 positions. As per SE Ranking Simultaneously, our efforts translated into a substantial 2.7x (165.5%) boost in new users, indicating the campaign's efficacy in expanding our audience. As per Google Analytics The most noteworthy accomplishment lies in non-brand clicks, witnessing an exceptional 3x (204.3%) increase within the same timeframe. These achievements underscore the effectiveness of our strategies, demonstrating significant growth in visibility, user acquisition, and the overall impact of our campaign. As per Google Search Console
