Summary
Reaching customers searching for waterproofing products in vernacular language via organic medium to cater the search demand. As there were no aggregators, we had a good opportunity to capture the rising searches. We optimized 100+ new high quality vernacular content pages and focused on informational/awareness vernacular queries, optimized FAQ's, Improved site accessibility & user experience. This approach led Dr. Fixit to become No. 1 Waterproofing Solution Brand in India in terms of Organic Search Presence.
Challenge
Reaching customers searching for waterproofing solutions in vernacular language as the impressions in Hindi were increasing and there were no aggregators. The challenge was to reach these customers via organic medium and cater to their long tail queries both via text and voice search. The brand wanted to reach the end-customers and help them find the nearest dealer to buy the product
Objective
As the vernacular search queries for home waterproofing solutions were rising. There was a challenge to address all customer queries and educate them about our product.
Strategy
- Defining market landscape and demand through data science. - Optimizing 100+ new high quality vernacular content pages to deliver a content experience that satisfies audience interest & search intent. - Focusing on informational/awareness vernacular que
Data
Analyzed the demand by mapping all the vernacular searches to the specific landing pages. Optimized the vernacular content pages for on page factors like meta tags, interlinks, URLs, structured data, header tags etc.
Solution
Results
As we Optimized 100+ new high quality vernacular content pages, we were able to capture around 42,000 clicks with 1.1M impressions which pushed the overall growth to 402K clicks and 5.82M impressions. The overall keyword rankings increased to 5000 and Keywords ranking on page 1 increased to 4000. We were ranking on 1100 Featured snippets, 2200 Faq's, 258 knowledge panels, 769 Local Packs, 2500 People also ask. This approach led Dr. Fixit to become No. 1 Waterproofing Solution Brand in India in terms of Organic Search Presence.
