Summary
Weaving success for 61% Growth in Non-Brand Clicks with AI enabled SEO Infidigit and Smytten achieved remarkable success in a competitive arena by collaborating to enhance non-branded keyword visibility with a comprehensive SEO strategy. Over three months, they achieved a 116% increase in keyword rankings, a 260% rise in merchant listings, and a 61% growth in non-branded click-through rates. These successes highlight our strong determination to propel business growth by means of effective SEO strategies.
Challenge
An Enhanced Digital Presence was Needed: Smytten's digital strategy was ready for an upgrade, with an opportunity to expand into the desktop domain. Content Accessibility Optimization: The potential for greater visibility in search engine results pages (SERPs) was identified, with a focus on optimizing content accessibility for search engines. Content Enrichment Opportunity: Recognizing the need for more robust content, Smytten had the opportunity to enrich its website. Visibility Enhancement in Target Niche: Smytten was poised to increase its visibility within its target niche on SERPs. Internal Linking Strategy Enhancement: There was an opportunity to refine Smytten's internal linking strategy. Product Listing Optimization: With a range of quality products, Smytten saw an opportunity to better align its product listings with customer search queries.
Objective
In light of the above opportunity areas, the way forward marked the commencement of a synergistic collaboration with Infidigit, consisting of the following objectives: Establish a Robust Online Presence Enhancing Website SEO Health Advancing in Search Engine Rankings Amplifying Organic Traffic Boosting Organic Impressions Expanding Keyword Reach
Strategy
A comprehensive strategy was devised to better align with the objectives. Our strategy consisted of the following practical and actionable steps: 1. Technical Enhancements: Following thorough Technical and Competitor Analysis, the recommendations included: -Addressing Duplicate Page Issues to enhance website cleanliness. -Optimizing Product Pages to improve merchant listing performance. -Introducing sub-category navigation on product pages for seamless exploration and facilitating internal linking. 2. On page SEO: - Page Gap Analysis with our head-to-head competitors. - Creating New Pages for beauty brands to target relevant keywords. - H1 Changes targeting crucial keywords - Enhancing Meta Tags with AI recommendations - AI driven high-quality content for Below-the-fold - Effective Internal Linking across the Collections and Products 3. Off-Page SEO Excellence: We focused on Off-Page SEO by strategically generating high-quality backlinks through engagement in Q&A forums. Additionally, we meticulously identified domains and keywords to optimize our backlink activities. These efforts aimed to bolster our website's authority and search engine ranking. 4. Merchant Center Optimization: Infidigit restructured the data feed, optimized product titles and descriptions based on customer search behaviour, replaced low-quality images with high-resolution versions for faster loading, and conducted A/B tests to improve CTRs and conversion rates in product listings.
Data
Data was pivotal in our strategy, especially in tackling technical hurdles and optimizing on-page SEO. It served as the foundation for resolving intricate issues, improving website performance, and refining content strategies. Deciphering the Technical Aspects: Data played a pivotal role in overcoming technical hurdles. Data analysis not only brought attention to, but also effectively resolved duplicate pages issues present on the website, resulting in an overall improvement in SEO performance. Moreover, data-driven insights were instrumental in fine-tuning our product listing pages for optimal performance. Furthermore, the incorporation of a category top navigation was driven by data-driven insights, with the primary goal of elevating the user interface (UI) and user experience (UX), while simultaneously establishing internal links to strengthen the SEO efforts. Tailored On-Page SEO: Our on-page SEO strategy was also meticulously tailored using data-driven insights. We began with an extensive Page Gap Analysis, utilizing data to uncover content gaps and understand user preferences better. These insights empowered us to make precise modifications to H1 tags and enhance meta tags, resulting in improved search engine recognition. In response to data-backed trends, we dedicatedly crafted high-quality content for all below-the-fold sections, aligning our strategy with the evolving needs of our audience. Furthermore, our implementation of effective internal linking strategies spanned across collections and product pages, further enhancing user navigation and boosting SEO performance. The integration of relevant templates into our website's architecture was seamlessly executed, ensuring a cohesive and user-friendly online experience. Armed with this invaluable data, we expertly customized our content and strategies to impeccably align with the precise needs and preferences of our discerning target audience. Additionally, our data-driven analysis empowered us to execute well-informed decisions, resulting in the meticulous optimization of our website's technical facets, ultimately catapulting our search engine rankings to new heights.
Solution
At Smytten, we adopted a combination of innovation and creativity to elevate and empower our SEO strategy. AI-Driven Keyword Insights: One of our pivotal moves was harnessing the potential of AI-driven keyword insights. By leveraging AI technology, we delved deep into keyword research, ensuring that our content not only catered to search engine algorithms but also resonated with the evolving preferences of our target audience. This approach allowed us to stay agile in a dynamic online landscape. AI-Driven Content: AI played a crucial role in shaping our content. We employed AI algorithms to structure our content, focusing on improving readability, engagement, and overall impact. This alignment with SEO best practices helped us create content that not only attracted search engines but also captivated our readers. Top Navigation Implementation: Improving user experience was paramount, and we achieved this through the implementation of sub-category navigation on our product pages. This transformation streamlined our website's navigation, enhanced crawlability, and established internal links, bolstering search engine indexing and elevating our search rankings. Resolving Duplicate Pages Issues: Another significant stride we made was in resolving duplicate page issues. Our commitment to innovative problem-solving led to the effective elimination of duplicate pages. This not only boosted our SEO rankings but also ensured a cleaner and more user-friendly website for our visitors. Merchant Center Optimization: In our quest for optimization, we restructured our Merchant Center data feed. We incorporated high-performing keywords and removed irrelevant ones. Furthermore, we revamped product titles and descriptions to align more closely with what potential customers were actively searching for. These efforts resulted in increased click-through rates on our product pages and improved product visibility. At Smytten, innovation and AI-driven strategies have been driving force behind our SEO transformation, enabling us to adapt to evolving market dynamics and deliver an enhanced online experience.
Results
Infidigit and Smytten's collaborative efforts in implementing AI-enhanced SEO strategy have yielded impressive results across various performance indicators. Firstly, there was significant improvement in non-brand average position, with impressive gain of 5.2 positions. This means that their web pages achieved higher rankings in search engine results for non-branded keywords, which is crucial for attracting new visitors. In terms of organic performance, the growth was outstanding. Organic clicks saw a remarkable increase of 61%, reflecting upsurge in the number of users clicking on their website's search results. This indicates improved visibility and relevance of their content. Moreover, organic impressions showed substantial growth, with a remarkable improvement of 102%. This means that their web pages were displayed more frequently in search results, indicating expanded reach among search engine users. Keyword rankings saw a remarkable 116% improvement, indicating that more business-related keywords ranked higher, potentially driving increased organic website traffic. Within this, the keyword ranking between #1 and #3 improved significantly by 131%. These top-ranking positions are highly valuable as they often result in the highest click-through rates, indicating a strong competitive edge. Additionally, the keyword ranking between #4 and #10 saw substantial improvement of 209%. This means their web pages were increasingly visible for keywords in this range, expanding their presence in search results. Furthermore, internal links on their website improved substantially, growing fivefold. Effective internal linking enhance user experience and help search engines navigate and index content more efficiently. The indexed pages also experienced growth, with notable increase of 26%. More indexed pages mean larger portion of their website's content is discoverable and accessible through search engines. In the Merchant Center, their product listings saw remarkable improvements. Clicks on Merchant Center listings surged by an impressive 260%, while impressions increased by 77%. These enhancements demonstrate an increased visibility.
