Summary
The campaign solely emphasized on SMS for multiple brands under Siyaram's. Through informative messaging, we generated interest among the customers and educated them on different offers and discounts ongoing during the festive season.
Challenge
Using the festive season as an opportunity to offer discounts on various Siyaram's products in-store
Objective
Generating additional footfall for Siyaram's stores through enticing offer led communication
Strategy
The campaign solely emphasized on SMS for multiple brands under Siyaram's. Through informative messaging, we generated interest among the customers and educated them on different offers and discounts ongoing during the festive season.
Data
Used Siyaram's past 3 years of data to retarget audience who had shown interest.
Solution
Used festive season as an opportunity to offer discounts on various Siyaramâs products in-store. The campaign solely emphasized on SMS for multiple brands under Siyaram's. Through informative messaging, we generated interest among the customers and educated them on different offers and discounts ongoing during the festive season.
Results
SMS sent - 3711596 Customers Visited - 17550 Sales - 64970935.49 Customer Visited (%) - 0.55 Total Expense: 482507 ROI: 8042
