Summary
Digitization of Dealer Partners
Challenge
To come at top of Google searches near to Dealer Vicinity To increase presence via online mediums Generation of leads via hyperlocal marketing
Objective
We intended to improve the online presence of our dealer partners. After doing research we have seen the changing buying trend of B2B customers. Online medium plays a vital role in purchase journey
Strategy
In order to improve online presence for our dealer partners we have initiated two projects - Updation of Google My Business Pages - Creation of hyper local web pages
Data
Customization Effect: In order to improve the user experience and give our dealer partners confidence, we have added elements to web pages which are uniquie to dealer partners: 1) Addition of Dealer Name at the TOP 2) Dealer about us page 3) Dealer offer of the month 4) Url structure include dealer name, pincode and location 5) Option to review Dealer on Google by scanning QR code 6) Lead form linked with dealer location
Solution
Results
We have increased the web impression of Dealer GMB pages from 500 (Aug23) to 4000+ (Nov 23)
