Summary
Please see the video attached via G drive link
Challenge
The Challenges are: - Generating Organic UGC VIDEO content from real customers - Reaching the right TG - More organized market with entrance of new players
Objective
The Objectives are: - To tap the correct TG on "End-to-End service capability" factor. - To establish Top of Mind brand recall and to educate people on the importance of service in this category - Leverage the brand's leadership position and it as a provider of finest products and service
Strategy
The fenestration market is 70% unorganized with high dependence on the local contractor, carpenter and fabricator to provide the service. Majority of the fabricators deal in multiple brands and do not have a dedicated service team or provide service backup. Our strategy is to tap the interest of prospective buyers through Video format contents on all major social media platforms, as the usage of the social media is quite very heavy in India.
Data
Please see the video attached via G drive link
Solution
We have tapped the "End-to End Service" aspect to address the most important part of the whole supply chain of fenestration industry, because this part is usually not catered by competition and even prospective buyers are not aware about the importance of it.
Results
Please see the video attached via G drive link
