Summary
The long-term implementation of this strategy showcased sustained growth and a loyal customer base. Insights from ongoing consumer feedback shaped our content strategy, emphasizing the importance of relatability and authenticity. Leveraging Instagram as a digital TV medium not only distinguished our brand but also contributed to reshaping industry norms. Our founder's personal journey, shared on this visual platform, became a powerful asset, solidifying our position in the beauty industry and fostering a strong, engaged community.
Challenge
India is a highly competitive landscape of skincare and hair care products. A unique opportunity was identified – many founders in the industry lacked hair themselves. Recognizing this gap, we decided to showcase our founder with long and lustrous hair in our campaign that yielded remarkable results. The visual representation enhanced the overall impact of our brand narrative.
Objective
Obejective:The chal
Strategy
Data
Solution
Results
