Articles and stories

Result(Advertising)

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Prespectives

The Power of Customer Delight: Strategies for Building Brand Loyalty and Driving Business Growth

Introduction:In today's digital world, customers have more choices than ever before. To stand out in a crowded marketplace, businesses must do more than meet customer expectations. They must exceed th

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Prespectives

Disrupting Trends in Digital Advertising in India

Rise of Videos as the Desired Form of ContentVideos are fast emerging as the most popular form of Content for online consumption across the entertainment, news & educational sectors. A well made, enga

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Case Study

Sense 66 – Use of Storytelling in the Launch Campaign

Using Storytelling to craft a success story for Tata Housing's premium real estate offering – Sense66 at Talegaon, Nr. Pune. The storytelling structure revolved around the core human insight of expe

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