Positioning Royale Glitz as a celebrity: We aimed to position the luxury paint as the Instagram celebrity of the paint world—full of flair, appeal, and a dedicated following. Leveraging Newsmakers:
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Bausch & Lomb's festive season campaign for multifocal lenses targeted people over-40s in metros, addressing the low awareness of Presbyopia. The campaign, centered around the character Mrs. Sharma, h
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We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the
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The Too Yumm! campaign for Multigrain Chips and Veggie Stix transformed everyday snacking dilemmas into delightful choices. Spearheaded by Virat Kohli's viral dance challenge and complemented by sketc
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In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s
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In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s
...Read More
We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the
...Read More