Case Study

In 2022, K-Pop band BTS was ready to drop their first ever anthology album. For online audio streaming app Spotify, the task was to cash in on this global event and make K-Pop synonymous to Spotify. T

Positioning Royale Glitz as a celebrity: We aimed to position the luxury paint as the Instagram celebrity of the paint world—full of flair, appeal, and a dedicated following. Leveraging Newsmakers:

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

We launched the ActivMoney campaign with a riveting action film featuring the fresh power couple Ranveer Singh and Keerthy Suresh to highlight the benefits of ActivMoney. In this film, the female prot

Since Kotak Silk and the ‘Meri Udaan, Meri Pehchaan' initiative focuses on importance of women achieving financial independence, our objective was to focus on choosing the relevant influencers to am