Case Study

Alive Is Awesome – Especially In A Pandemic Cinthol, as a flagbearer Explorer brand, had to find relevance in a world where exploration was impossible. It leveraged its consumers' FOMO and cabin fev

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

Made for India, made for the Indian Kitchen, our myth busting campaign on building relevance of dishwashers in India by owning the phrase #IndianKitchenKaDishwasher has created waves in this segment.

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

Digging deeper, Powering Ahead!

ValueFirst helped Nissan Motors automate lead gen & after sales support processes with a WhatsApp powered Chatbot Solution

Influencer Strategy with the objective of getting app registrations from prospects and parents from Punjabi community in Delhi and Punjab via a regional content and relevant media mix across offline a

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a prob