Case Study

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Case Study

20 Years In The Middle East

"20 years in the ME" reflected our growth, diversity, deep integration in the market, and our commitment to the region and our clients over these 20 years. We did this successfully by highlighting our

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Case Study

#ComeHomeWithKotak

The 3 films under our launch campaign #ComeHomeWithKotak recorded over a million views and impressions. While the amplification campaign, #CarnivalOfReasons also garnered an overwhelming response from

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Case Study

Karo #ShuruaatSIPse

In our campaign for SIP, we wanted to keep this interest in mutual funds alive by highlighting the continued benefits of investing; we wanted to make SIPs more desirable. So we reminded them that irre

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Case Study

Email Campaign (Real Time Dynamic API Enabled Performance Mailer)

"One of the Most Effective uses of Communication" The first initiative where investors can access real-time NAV details any time anywhere via email in their inboxes and the same will be auto-updated d

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Case Study

Quest2Invest Campaign | ICICI Prudential Mutual Fund

The pandemic made the entire country sit at home for days, and spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping hel

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Case Study

Dabur presents The Honey Trail, Sunderbans Chapter

The Dabur Honey Trail, Sunderbans chapter campaign was conceptualised to create trust and brand love for the Dabur Honey and establish that it is free from any adulteration. Dabur Honey wanted to reit

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Case Study

Dabur presents - The Honey Trail, Bharatpur Chapter

The Honey Trails, Bharatpur Chapter - was conceptualized to establish Dabur Honey as a leader in the category and inform customers that Dabur Honey does not offer adulterated honey to its audiences.

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Case Study

Sunfeast YiPPee! Mood Masala - Where the mood is!

This campaign is a fine sample to show effective use of Artificial Intelligence through a Conversation Media Platform that was going to help us intelligently inject relevant rich-text, stickers, Gifs

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Case Study

Sunfeast YiPPee! Snapchat AR Filter

The Biddable Lens for Sunfeast YiPPee!! created a memorable fun experience for the young Snapchatters while the ad placements helped improve reach and redirect traffic to a unique set of recipes curat

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Case Study

5 star Kitchen – How ITC rode the pandemic wave

The innovation was unique because we identified the trends at speed during a tumultuous time. We were the only ORIGINAL content on television during this period. We provided the joy and magic of ITC p

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