Case Study

The campaign that helped India beat China by 2.5x to become the world's largest digital payments ecosystem with over 4 billion transactions by volume and 7.68 Lakh Crores by value. From being the worl

Angel Academy is Angel One'sintegrated multichannel storytelling initiative to handhold users through the marketing funnel. BFSI companies in India are primarily focused on the Tier I market. All comp

ValueFirst was able to get Angel One ten times the number of leads in a span of only three months with its Email Marketing Solution.

MASTERCARD – Rozana Wala Card Through our strategic idea - ‘KYUKI KUCH KHUSHIYAN HAIN PRICELESS' (Some joys are priceless) – Mastercard got consumers to accept cards as a daily habit. We clocked

811 #DreamDifferent Credit Card Kotak decided to plug a gap in India's regular credit card base by rebuilding consumer knowledge and preference around the secured credit card category. To engage and c

Unbelievable rates @ Kotak Home Loans Despite being India's 2nd most valued private bank, Kotak's name had low awareness and interest in the housing finance market. To tackle this Kotak revisited its

Everything on EMI Kotak Bank launched the ‘Everything on EMI' campaign to build awareness of our Smart EMI offerings and drive category familiarity in an engaging manner. An integrated campaign util

In India we are always taught to pursue & project success. Indian advertising itself is responsible for exalting it. ‘Prepare to win' is taught to us, from a young age. But we are never taught how t

India's First Video KYC Savings Account With the outbreak of Covid-19, most banking services could shift to a digital approach, however the mandate of in-person KYC was proving to be a challenge. Spur

Empowering Your Business by Empowering You To enable business owners to succeed in the digital age, we created Kotak Business Banking Solutions, an all-in-one offering to address their evolving needs.