Case Study

Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a prob

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

"Enabling Sellers with Sales Intelligence" An aggregated view of a contact's engagement with us in the form of a one click view in our CRM tool to drive deeper engagement and conversion. Wow Factor: 1

With the education of thousands of children from tier 2, 3, & 4 cities at stake, Dell decided to bring its highly acclaimed teacher training program, Dell Aarambh to the online space. Dell Aarambh is

Zomato: WHY SHOULD SHE EVEN COOK IN THE FIRST PLACE? The glorification of women who could work and cook as superwomen was creating pressure on young women to do it all. Zomato decided to question the

Happy Dent - Dikha Bateesi Karr Baat Achi si Gen Z wants to make the world better place and expects their brands to do so as well. Research shows that being socially responsible is a driver of loyalty

Headline- BUILDING THE IMPORTANCE OF THE 1ST YEAR OF MARRIAGE. When we delved deeper into their lives, what we learnt was heartening. They themselves desired to delay their first pregnancy. So, we hel

Dettol #Handwash challenge on TikTok

Headline – Leveraging power of ONLINE to DRIVE OFFLINE growth during the pandemic. Summary – While all Apparel brands used the HOOK of END OF SEASON sales to liquidate their stocks and drive sales

Moms On Duty It garnered a total of 12.7+ million views on Facebook and Instagram